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Use this persona template to identify key customer personas for e-commerce and other channels.
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Having a well-rounded commerce strategy is essential to providing a strong customer experience. Blend traditional and e-commerce channels to allow your customers to...
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Customers expect to transact with you in the channels of their choice: create a cohesive omnichannel framework that supports the right transactions through the right...
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A sample artifact illustrating the approach for the design program in your organization. This also includes a roadmap for raising the design-centricity of the organization...
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An interview with David Dunne on design thinking. Dunne is a Professor at the University of Victoria (UVic) and is internationally considered an expert in design thinking...
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A sample report illustrating your organization鈥檚 strengths and weaknesses towards design-centricity and the areas for improvement.
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The focus of this phase is to measure the design-centricity of your organization and subsequently, identify the areas for improvement. Define an approach for a design...
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A tool to capture the trends in tech, market, business, people, and culture that impact your organization.
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This phase will illustrate the relevance of design in strategy formulation and in service-design. At the core of this phase are several case studies that illuminate these...
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A case study to illuminate a world-famous designer's approach to solve a problem.
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