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Brand strategy is like a sports game plan. It鈥檚 the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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Customer engagement software company FreshWorks announced that it has acquired a cloud-based prototyping and usability testing platform, Bangalore-based CanvasFlip.
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Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...
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This blueprint is designed to help IT and marketing achieve absolute consensus on the prioritization of digital channels and to create a roadmap for IT to build all...
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This tool precisely determines and prioritizes the digital channels that your organization should and will pursue. It then identifies the IT capabilities that your...
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Use this communication deck to educate IT and Marketing stakeholders on the generic value of digital marketing channels. Get everyone on the same level and establish a...
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