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Discover and address brand weaknesses to boost B2B sales. Ensure website and social media consistency, enhance user experience, and maintain cohesive brand messaging for...
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This article helps you understand the impact of SOV on your company and why tracking it is essential. It also provides details on how to evaluate the available platforms.
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Brand strategy is like a sports game plan. It鈥檚 the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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The Survey Emails Best Practices Guidelines will provide you with step-by-step information and guidance on how to perform survey emails.
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Identify external and internal factors influencing your brand.
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Inspired by top-performing businesses and best practices, this Blueprint provides the guidance and tools needed to successfully build awareness and help businesses grow.
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How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...
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Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
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The surveys and interviews represent the most critical step to understanding how your brand is being perceived by internal stakeholders, by your customers, and in your...
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Customer Retention Rate (CRR), Acquisition Cost (CAC), and Lifetime Value (CLV), revenue, profit margin, market share and Intangible Assets Market Value (IAMV) will allow...
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