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Brand strategy is like a sports game plan. It鈥檚 the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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Identify external and internal factors influencing your brand.
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Inspired by top-performing businesses and best practices, this Blueprint provides the guidance and tools needed to successfully build awareness and help businesses grow.
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Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
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Provides guidance and tools to perform a brand diagnostic, measure performance, highlight areas for improvement, and make data-driven recommendation and decisions to fix...
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