This article helps you understand the impact of SOV on your company and why tracking it is essential. It also provides details on how to evaluate the available platforms.
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The purpose of the SOV campaign calendar is to document a plan for when and where the responsible party will produce and post content for the SOV campaign.
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This blueprint shows how building a strong Share of Voice can increase a company's market share. It provides guidance and tools to create and execute campaigns.
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Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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Gauge the buyers’ familiarity with your brand.
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Identify external and internal factors influencing your brand.
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Investing in brand awareness is crucial for companies to stand out from their competitors and continue to grow in a sustainable manner. Successful brand awareness programs...
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Inspired by top-performing businesses and best practices, this Blueprint provides the guidance and tools needed to successfully build awareness and help businesses grow.
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Provides guidance and tools to perform a brand diagnostic, measure performance, highlight areas for improvement, and make data-driven recommendation and decisions to fix...
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