
What is Zapier?
At Zapier, we鈥檙e not just making software鈥攚e鈥檙e building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You鈥檒l collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers鈥 success, and as they grow, so will you.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Saves Time
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Security
Exception Handling and Notifications
Data Quality Profiling and Cleansing
Metadata Management
Synchronization and Replication
Data Virtualization
Administrative Features
API Management and Orchestration
Batch Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Zapier Videos
Inside Zapier: A Step-by-Step Guide to Our Interview Process
91制片厂ing Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Tracy D.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Apr 2022
The best tool for data automation and transfer
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier is easier to set up and manage than other programs.
What is your favorite aspect of this product?
Our internal or external product evaluations now include whether or not a product is connected to Zapier. Thanks to Zapier's quick and easy integration, several best-of-breed products may be merged into effective solutions for specific situations that often handle side instances. "Let's have tool A connect with tool B whenever C occurs," says ZAier. Many "Zaps" (app connectors) already exist for many common use cases. For example, my accounting system may automatically generate an Offer Stub when an Opportunity reaches the "offer" stage. This is only one example of how people save time.
What do you dislike most about this product?
The subscription-based business model of Zapier may be challenging. It is usually best to start with a limited amount of Zaps accessible for a limited period. The number of uses is limited by the delay and the overall number of uses per day. There is no backup plan when an experimental Zap takes off and has to go live as quickly as possible. I spent a long time troubleshooting before realizing that my subscription choice may have caused the latency difficulties. I wouldn't complain about zap prices since they compel you to think about if a zap is genuinely worth it.
What recommendations would you give to someone considering this product?
Using Zapier was the only solution we could discover to meet our data collecting requirements.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Unique Features

Adam S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2022
Literally no reason not to use it
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier is the rightful incumbent among citizen iPaaS providers. Thousands of apps are on the platform, and thousands more seem to be in beta or the planning stages. You can't NOT have it if you use SaaS products.
What is your favorite aspect of this product?
The raw time savings are amazing. Basically any repetitive manual tasks (business, marketing, whatever) can be automated using Zapier. This is a savings of at least 10 hours/week ... and probably far more. That this can be done without code is amazing.
What do you dislike most about this product?
Zapier will confuse many new users. It's absolutely critical to keep an offline map of integrations, and to describe everything in detail in the platform itself. You can double up work (or break automations and integrations) unintentionally if you're not paying attention to the big picture.
What recommendations would you give to someone considering this product?
Zapier is no-code, but the learning curve definitely exists. You need to think like a programmer even if you're not coding like one.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy

Alison K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2022
Easy to set up and use
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier is easy to use and so helpful with automating everything.
What is your favorite aspect of this product?
I love that you can customize it to do almost anything. The tools provided allow you to be creative and get exactly what you need done.
What do you dislike most about this product?
It breaks too often. zaps that have been running for years will suddenly not work any longer. That requires alot of effort to troubleshoot.
What recommendations would you give to someone considering this product?
Try the free version and see how easy it is to automate.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service