
What is Xero?
Xero is a global online accounting system for small businesses and their advisors.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Xero?
Pros
- Reliable
- Saves Time
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Accounts Receivable Invoicing
Accounts Payable Purchase Orders
Expense Management
General Ledger Chart of Accounts
Dashboards, Analytics and Reporting
Reconciliation
Integration APIs
Cash Flow Management
Cost Revenue Tracking
Budgeting Forecasting
Project Accounting
Vendor Capability Ratings
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Data Integration
Ease of Implementation
Business Value Created
Ease of Customization
Breadth of Features
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Xero Reviews
- Role: Consultant
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2022
Great accounting ERP to help you scale accounting.
Likeliness to Recommend
Pros
- Client Friendly Policies
- Over Delivered
- Transparent
- Reliable
Cons
- Less Productive
- Less Efficient Service
- Leverages Incumbent Status

Danae S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2022
Use it every day
Likeliness to Recommend
What differentiates Xero from other similar products?
Adoption of accountants
What is your favorite aspect of this product?
Great integrations with other software
What do you dislike most about this product?
Bank feed unreliability
What recommendations would you give to someone considering this product?
Use the email upload feature
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Saves Time
Cons
- Commodity Features
- Less Generous
- Leverages Incumbent Status

Mario K.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2022
Xero manages your accounting
Likeliness to Recommend
What differentiates Xero from other similar products?
The accounting service offered by Xero for our company has been positively beneficial due to the amount of options it offers, from online bookkeeping, bank reconciliations and a wide range of options that facilitate and develop the work in the accounting area of our company, while maintaining great security in our data and accounting books. Xero is a very complete package for all those who wish to automate their company's accounting.
What is your favorite aspect of this product?
The accounting is taken directly from the bank database resulting in a greater flow of information automating from sense the entry and exit of money. Allows you to manage employee payroll making the process much more effective. It has a large number of integrations making it much easier to use the tool.
What do you dislike most about this product?
It could be simplified much more the area of reports giving more relevant data and not extending so much in terms of information not so vital at the moment. The add-ons are usually a bit expensive and take a long time to arrive after being requested causing delays. The dashboard could improve and be more interactive, the truth is a little obsolete at first glance, it should be improved.
What recommendations would you give to someone considering this product?
Xero can greatly improve its service to small businesses that are affected by the various failures or lack of complements that may have the software, however, in general the software works very well, they should only provide a little better customer service as it leaves much to be desired at times, in addition to long waits to be served, they are not available 24/7. The improvement of important reports is also vital for the constant development of this tool and the companies that use it on a daily basis.
Pros
- Inspires Innovation
- Caring
- Altruistic
- Acts with Integrity