
What is Xero?
Xero is a global online accounting system for small businesses and their advisors.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Xero?
Pros
- Reliable
- Saves Time
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Accounts Receivable Invoicing
Accounts Payable Purchase Orders
Expense Management
General Ledger Chart of Accounts
Dashboards, Analytics and Reporting
Reconciliation
Integration APIs
Cash Flow Management
Cost Revenue Tracking
Budgeting Forecasting
Project Accounting
Vendor Capability Ratings
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Data Integration
Ease of Implementation
Business Value Created
Ease of Customization
Breadth of Features
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Xero Reviews

Dominik B.
- Role: Operations
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Aug 2023
very efficient and feature rich
Likeliness to Recommend
What differentiates Xero from other similar products?
integration with banks, other software and unique hubdoc software developed by xero that we use every day
What is your favorite aspect of this product?
hubdoc for managing invoices
What do you dislike most about this product?
payroll and holiday management system - needs more features and customisation
What recommendations would you give to someone considering this product?
definitely consider this option but carefully review what payroll options you require
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Ruta S.
- Role: Operations
- Industry: Healthcare
- Involvement: End User of Application
Submitted May 2023
Online Accounting Program of 2023
Likeliness to Recommend
What differentiates Xero from other similar products?
Xero has mobile apps unlike alternatives like Quickbooks Online.
What is your favorite aspect of this product?
I like that Xero allows me to automate repetitive accounting procedures such as AP and AR.
What do you dislike most about this product?
For the entire duration that I have been using Xero, I have never experienced any drawback.
What recommendations would you give to someone considering this product?
Ensure you implement it to streamline accounting online.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Douglas S.
- Role: Vendor Management
- Industry: Finance
- Involvement: Initial Implementation
Submitted Feb 2023
Very intuitive & straightforward.
Likeliness to Recommend
What differentiates Xero from other similar products?
It's simplicy when it comes to the initial implementation is definitely a plus, compared to other more complex platform.
What is your favorite aspect of this product?
How easy it is to integrate to third-party apps.
What do you dislike most about this product?
It seems to be mainly used outside the US.
What recommendations would you give to someone considering this product?
If you're in the Pacific and you're looking for a solution, this could be perfect.
Pros
- Effective Service
- Inspires Innovation
- Saves Time
- Acts with Integrity
Cons
- Less Productive
- Less Friendly Negotiation
- Leverages Incumbent Status