What is Sprout Social Professional?
Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy鈥攂ut every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSprout Social Professional Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Sprout Social Professional.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social Professional?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Social Media Channel Integration Inbound
Dashboards and Visualization
Sentiment Analysis
Social Post Archival
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Quality of Features
Ease of Customization
Ease of Data Integration
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Sprout Social Professional Reviews
Aisha L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Incredible Success With Sprout Social
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
Now, we utilize Sprout Social to schedule posts, manage our social media accounts, and reply to Facebook messages. In addition, we utilize it for studying social analytics. Sprout Social is the go-to tool for our social media and customer care teams. We also make use of the assigned tasks feature on occasion in order to better distribute workloads.
What is your favorite aspect of this product?
Because Sprout Social's automation enables us to manage all of our social media accounts from a single dashboard, it is a very useful tool, particularly for the purpose of creating several versions of a post and sharing it across multiple social media platforms. With the scheduling ability of Sprout Social, we are able to publish to several accounts at the same time or at various times depending on the priority of the posts. We are able to plan posts, easily work together as a team, create reports, and do data analysis thanks to Sprout Social.
What do you dislike most about this product?
I really wish they will link with TikTok, I really wish they will integrate with Youtube, Presented an add-on for Shopify in order to increase its visibility to ecomm, A GRIN plugin that links to influencer tools was made available.
What recommendations would you give to someone considering this product?
For small businesses who are trying to get more done with less people, Sprout Social is a great tool. It simplifies responding to customers on the integrated platforms, enabling you to schedule material in advance, and provides insights for your social media profiles.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Quincy G.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Feb 2023
easy to navigate
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
adding product tags on social assets
What is your favorite aspect of this product?
easy integrations and good publishing calendar
What do you dislike most about this product?
needs more accessible webinars on strategies and interactive webinars
What recommendations would you give to someone considering this product?
using shceduling monitoring tools for optimized results
Pros
- Security Protects
- Reliable
- Performance Enhancing
- Enables Productivity
Eric P.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
We should all be using Sprout.
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
When it comes to social media management and promotion, Sprout Social is the way to go. It includes an easy-to-understand user interface, helpful customer service, and several options for data analysis and report generation. Particularly useful for maintaining a steady stream of information and activity across my social media profiles is the ability to schedule posts in advance.
What is your favorite aspect of this product?
In terms of organizational value, SproutSocial's management level is what we like most thanks to its content planning, administration, and creation capabilities across all of our social networks. The ability to set up a timeline for content duplication is a game-changer since, let's face it, we don't always have time to come up with fresh material. It includes a basic publication schedule calendar. We must also point out that your support staff responds rapidly to reports of problems.
What do you dislike most about this product?
There aren't many things we don't like about the SproutSocial platform, but we can't let the fact that we can't change failed publications without starting again get under our skin. A program to categorize the many posts published at various periods would be useful.
What recommendations would you give to someone considering this product?
It has been a true delight to use Sprout Social to oversee my many social media accounts. The dashboard's design prioritizes ease of use, and its components are organized in a sensible fashion. The reporting options are fantastic, and managing several accounts is a breeze. Definitely suggest!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
