
What is Sprout Social Professional?
Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy鈥攂ut every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social Professional?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Social Media Channel Integration Inbound
Dashboards and Visualization
Sentiment Analysis
Social Post Archival
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Quality of Features
Ease of Customization
Ease of Data Integration
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Professional Reviews
Justin G.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Mar 2023
Effective social media management tool
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
Posts may be scheduled with ease across several platforms, and you can leverage Instagram's Sprout Link in Biography feature, in addition to having access to analytics and tracking data. Making reports and juggling many accounts is a breeze. Tools exist that make reporting and monitoring critical KPIs easy. To anyone in need of permanent social media management, I heartily recommend sprout.
What is your favorite aspect of this product?
Very user-friendly, especially the recommended posting times. Removes a lot of uncertainty from our social media marketing and brand awareness efforts. With Sprout's assistance, we are able to monitor the development of our organic initiatives and report on critical data for all of our accounts. We are able to keep track of all of our client information in one central location and schedule posts with ease.
What do you dislike most about this product?
Sprout's updates aren't always riveting reading. Simple report designs don't communicate much, and the charts can get convoluted. There is room for improvement in the content reporting in particular.
What recommendations would you give to someone considering this product?
With Sprout Social, I have a single place to go to handle all of my social media needs. I appreciate how flexible Sprout is in terms of rearranging previously planned posts. Having a slick dashboard to track and manage my social media activities is a nice bonus.
Pros
- Enables Productivity
- Effective Service
- Saves Time
- Helps Innovate
Jason W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
The Enhanced Capabilities of Sprout Social
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
The ability to work together as a team despite our geographically dispersed members. Like the push alerts and the chance to reply to social media postings without leaving the app. The option to identify content categories and send emails to certain non-users both aid in keeping things organized. Inclusion reporting is comprehensive and furnishes sufficient data across several platforms for sound decision-making. We like the platform so much because of the convenient single mailbox. After your inbox is empty, you'll get a wonderful feeling of relief and satisfaction from knowing that your tasks have been completed and by whom.
What is your favorite aspect of this product?
Smart Inbox is the most useful function of any social media monitoring service I have used. Sprout lets you filter your search results by platform, then displays them all in one place, where you can easily interact with them (reply to messages, follow people back, like posts, delete unwanted content, etc.) without ever leaving the site. Because to this system, I've never missed a notice, and I've been able to communicate with individuals across more channels than ever before.
What do you dislike most about this product?
When the content calendar has a hiccup, it may display all of the scheduled posts for a given day, even items that we did not write. This is unusual and probably only happens while the program is updating, however it can make things a bit chaotic and difficult to manage. And who doesn't desire enhancements and changes? Certainly not a deal breaker by any stretch of the imagination.
What recommendations would you give to someone considering this product?
Those who regularly publish numerous updates to several social media accounts will find Sprout Social to be an indispensable tool. Time is saved by scheduling posts in advance on Sprout Social, which can be done without leaving the app. Businesses that simply have a few posts each month to share on social media could do better to just use those platforms' native publishing tools. It's economical and can boost participation, depending on the medium.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Richard Z.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
This great program has given us great skills.
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
This great program has given us great skills to study the environment of our market to take advantage and enhance the company's presence on the different platforms on the company's website as soon as possible. It is incredible how with the help of Sprout Social Professional We can analyze in detail the management and organization of all our content and locate it correctly in the social networks of my department, this is the great purpose of increasing the balance and flow of clients who enter through this means.
What is your favorite aspect of this product?
I really like working hand in hand with this program because each of the options that they offer us are of great help to enhance the administration and presence of the company on the web, that is, this program prepares and educates each of the users to Moving in the market where the largest and most potential clients are found who may be interested in interacting with our company, Sprout Social Professional will provide us with a much more ideal cloud operation to increase the number of visits with clients, the amount of information that this program collects is of great help to understand the behavior and search of clients in the most import
What do you dislike most about this product?
This program is very manual, this means that it has functions that one must apply on different occasions and have the same purpose, it is not very intuitive and does not work autonomously, as it also becomes a tedious process when I want to place and publish the The same advertising on all the social networks linked in a single movement, unfortunately it is not possible, it will have to be uploaded one by one to achieve the goal I want.
What recommendations would you give to someone considering this product?
I always recommend this program when the problem is a terrible management and manipulation of social networks and platforms, this program will empower and educate each of its users to have a better projection and administration of the content and information of the company in the cloud Sprout Social Professional will be implemented with the purpose of studying your clientele for more effective when interacting with them in the main company networks, that is why I really like to recommend it, it is effective.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing