Salsify Customer Reviews 2025

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Salsify

Composite Score

7.0 /10

CX Score

7.1 /10

107 Reviews

What is Salsify?

Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company鈥檚 Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination. Learn how the world鈥檚 largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and ASICS, as well as retailers and distributors such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarch茅 use Salsify every day to drive efficiency, power growth, and lead the digital shelf

Company Details

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Awards & Recognition

Salsify won the following awards in the Product Information Management category

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2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

6 Top Rated Features

2023

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

7 Top Rated Features

2022

Salsify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salsify.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

73 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salsify?

3% Negative

21% Neutral

76% Positive

Pros

Respectful
Performance Enhancing
Enables Productivity
Acts with Integrity

Cons

Under Delivered

Feature Ratings

Average 76

Data Export

Master Record Management

Advanced Search and Filtering

Role-Based Access Management

Omni-Channel Information Delivery

Workflow and Approval Management

Integration

Product Categorization & Relationships

Data Syndication

Digital Asset Management

Product Data Analytics

Vendor Capability Ratings

Average 76

Business Value Created

Availability and Quality of Training

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Salsify Videos

Salsify Reviews

Seth P.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

A great way to house information all in one place

Likeliness to Recommend

7 /10

What differentiates Salsify from other similar products?

It combines a lot of tools into one powerful tool

What is your favorite aspect of this product?

Being able to export data on the fly and customize really quickly the exact data you want or need.

What do you dislike most about this product?

The UI or workflow sometimes feels very dated. There are several things that throughout using I just ask myself "wait, what? why is it like this?". The CS team has been helpful but I really don't feel like I have the time to go and train their on how to improve their own product.

What recommendations would you give to someone considering this product?

Go through the trainings that are available and try and dedicate an employee to the management of your Salsify instance.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Markus S.

Role: Sales Marketing
Industry: Other
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2022

Overall great product with room for improvement

Likeliness to Recommend

9 /10

What differentiates Salsify from other similar products?

The value and constant drive to improve.

What is your favorite aspect of this product?

How it helps untie our global company.

What do you dislike most about this product?

Some features don't cater to all the needs we have as a company.

What recommendations would you give to someone considering this product?

Make sure that there are established consistencies throughout the whole business and marketing.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Niz C.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Easy to use, range of features.

Likeliness to Recommend

7 /10

What differentiates Salsify from other similar products?

Features, ease of use.

What is your favorite aspect of this product?

Ease of use, data export

What do you dislike most about this product?

Digital assets

What recommendations would you give to someone considering this product?

Easily choose whether links or images return in excel, and parent/part number data in excel

Pros

Respectful
Efficient Service
Effective Service
Caring

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Salsify

What is Salsify?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

Salsify Ratings

86 Likeliness to Recommend

100 Plan to Renew

73 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+73 Net Emotional Footprint

How much do users love Salsify?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Export Allows for multiple export options into CSV, XLSX, XML, Jason, or PDF.

Master Record Management Ability to onboard a new product, define its attributes, update them and manage product record lifecycle.

Advanced Search and Filtering Quickly find information based on filtering multiple attributes and conditions and save filters for future use.

Role-Based Access Management Ability to assign permissions around editing, commenting, downloading based on user roles / Active Directory groups.

Omni-Channel Information Delivery Ability to deliver product information in a differentiated manner i.e. specific for a channel requirements.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Integration Integration with augmentation solutions like DRM, Active Directory or LDAP, SIEM, and NAC.

Product Categorization & Relationships Allows users to manage data and products based on specific traits or segments.

Data Syndication Ability to import data from various internal and external sources and syndicate it to industry-standard data pools and exchanges (e.g.: GDSN, 1WorldSync, GXS).

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Product Data Analytics Built-in functionality to analyze and aggregate product data including page views, purchases, basket information etc.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Salsify Videos

Salsify Reviews

Seth P.

A great way to house information all in one place

Likeliness to Recommend

Pros

Markus S.

Overall great product with room for improvement

Likeliness to Recommend

Pros

Niz C.

Easy to use, range of features.

Likeliness to Recommend

Pros

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Title

Feature Ratings

Data Export

Master Record Management

Advanced Search and Filtering

Role-Based Access Management

Omni-Channel Information Delivery

Workflow and Approval Management

Integration

Product Categorization & Relationships

Data Syndication

Digital Asset Management

Product Data Analytics

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement