
What is Poppulo?
Poppulo is an omnichannel platform for the new world of work. Poppulo helps you create the clarity your employees need to drive business outcomes with the industry鈥檚 most personalized, data-driven communications. The Poppulo platform makes it easy to reach and engage dispersed and overwhelmed employees, and deliver news securely across any enterprise communication channel 鈥 personalised and relevant to every employee. Leveraging our deep experience in scalable email, Poppulo has built a complete enterprise employee comms platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
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Since last award
95 Plan to Renew
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Since last award
86 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Poppulo?
Pros
- Respectful
- Continually Improving Product
- Inspires Innovation
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Newsletter Creation
Single Sign-On (SSO)
Rewards Recognition
Employee Directory
Application Integration
Surveys and Polling
Emergency Notification
Mobile
Intranet
Pulse Surveys
Instant Messaging
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Ease of IT Administration
Vendor Support
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Poppulo Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Amazing capabilities for internal communications.
Likeliness to Recommend
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity

Vikas M.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted May 2025
Making marketing messages as engaging as possible.
Likeliness to Recommend
What differentiates Poppulo from other similar products?
The platform's analytics dashboard contains all the necessary information for the manager to check the relationship between the number of messages sent to the target audience and their engagement reaction.
What is your favorite aspect of this product?
The platform is a top option for crafting and disseminating highly effective and extremely professional communications across big firms. The organization's ability to program and run several communication campaigns at the same time enhances marketing operations.
What do you dislike most about this product?
The library's organization of media assets for management could have a more logical training for workers because of the big volume of materials to be dealt with. Connection with outsider digital tools could, on some occasions, be an arduous task to carry out. The slowdown in the mass campaigns sometimes leads to the postponement of real-time analytics updates on the platform.
What recommendations would you give to someone considering this product?
During our product launch, in the process of smoothly directing, we communicated with our multiple teams by text messages only. The function of the platform that allows it to monitor customer involvement led to us rethinking messaging and was the main reason why the staff decided to participate and consequently understood the project better.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Marian C.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2025
Transforming Data Into Authentic Stories
Likeliness to Recommend
What differentiates Poppulo from other similar products?
Poppulo enables audience segmentation for precise employee communication targeting that uses roles and departments or active projects. Critical messages find their way to staff members through their selected communication channels, which include email, mobile devices, and digital signs. The platform delivers measurement capabilities that enable detailed analysis of message participation levels, thus facilitating team communication. The content governance structure allows for departmental customization alongside organizational voice, which creates harmonious consistency and local significance.
What is your favorite aspect of this product?
The template design by Poppulo allows professionals to generate attractive messages for communication purposes without requiring design experience. Global data teams can access important announcements through scheduling features that consider their local time zones due to their dispersed nature. Automation features within the campaign management section cut down repetitive communications that report system statuses or quality assessment findings, thereby saving time for the technical support group.
What do you dislike most about this product?
Poppulo through their communication capabilities, which results in delayed notifications about data incidents. The API documentation lacks details needed to perform complex customizations, which decreases possibilities to connect with data management systems and dashboard applications.
What recommendations would you give to someone considering this product?
Before Poppulo, we used technology to deliver critical database migration updates, but after adopting its template system and audience targeting, we produce content that serves both senior leaders and technical personnel adequately. Our use of Poppulo analytics dashboard data demonstrated a readership rate after we transitioned from email communications, which had reached our audience. The improved visibility of our data team has led executives and other departments to understand better the value we provide, which triggered enhanced resource allocation and improved collaboration throughout the organization.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Efficient Service