Omnisend Customer Reviews 2026 | Email Marketing

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Omnisend

Composite Score

8.8 /10

CX Score

8.8 /10

71 Reviews

What is Omnisend?

Trusted by 150k+ ecommerce businesses, Omnisend鈥檚 an all-in-one marketing platform is tailored for busy shop owners who have enough adventure in their ecommerce business already. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly.

Company Details

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

96 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative

5% Neutral

93% Positive

Pros

Performance Enhancing
Friendly Negotiation
Reliable
Respectful

Feature Ratings

Average 84

Auto-Responders

Email Delivery

A/B Testing

Segmentation

Dynamic Content

SPAM Compliance

Campaign Management

Basic Reporting and Analytics

Mobile Optimized

Contact Database

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Quality of Features

Vendor Support

Usability and Intuitiveness

Breadth of Features

Also Featured in...

Marketing Automation - B2B

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Omnisend Screenshots

Omnisend Videos

Omnisend Reviews

Jason W.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

: I love using Omnisend.

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

In the previous ten years, I've used a number of different email campaign providers, but none of them offered the greatest customer support, the easiest setup, or the most beautiful, fully editable designs. It might be scary to try out a new piece of software for the first time, but the plethora of instructional videos available on YouTube makes it all seem manageable. Omnisend's support staff is helpful, polite, and fast to answer if you run into trouble. The process of setting it up was very simple.

What is your favorite aspect of this product?

Compared to our previous e-mail provider, Klaviyo, which had a horrendous UI and was a pain to use, OmniSend is a far better option. Having made the switch to OmniSend, we have no desire to go back to our previous email provider. As far as email marketing tools go, OmniSend offers an unbelievable combination of pricing and usability. I have no qualms about recommending it to my coworkers and in fact do so frequently!

What do you dislike most about this product?

The one thing I don't like is the premade email templates, but that's because I'm a Web designer and am accustomed to making my own. In order to save time while crafting emails, I take advantage of the option to preserve previously created layouts. The quality of their automated branding tool leaves something to be desired, but it is not the software's primary selling point, so I can live with it.

What recommendations would you give to someone considering this product?

It's similar to an automated process in that you may schedule events to occur, such as when and where a pop-up window will appear on a product page to make a special offer. Once the visitor joins up via a popup, the subsequent steps in the automation sequence are tailored to the popup via which the visitor signed up. This includes the welcome page they see, the order confirmation email they receive, and so on.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Siddhartha J.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2023

OmniSend rocks my marketing automation needs.

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

OmniSend is interactive, minimal and powerful. Haven't seen easy analytics like this.

What is your favorite aspect of this product?

SMS automation, marketing analytics and scheduling.

What do you dislike most about this product?

nothing as such ..

What recommendations would you give to someone considering this product?

Must buy for quick and easy Email marketing requirements.

Pros

Friendly Negotiation
Reliable
Performance Enhancing
Enables Productivity

Jocelin C.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

Great for e-commerce business

Likeliness to Recommend

9 /10

What differentiates Omnisend from other similar products?

It's easy to get started and if you're looking to try it out, their free plan is very reasonable. and if you decide to go pro, the price won't break your budget.

What is your favorite aspect of this product?

How easy it is to set up the automation. I got my client's email marketing up and running in a day. all that's left is for him to connect his shopify account and we're good to go

What do you dislike most about this product?

so far, there's nothing to dislike.

What recommendations would you give to someone considering this product?

If you want to get started as soon as possible, make sure that you have your content, freebie/discount code ready so all you have to do is setup and go live.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

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What is Omnisend?

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Awards & Recognition

Omnisend Ratings

91 Likeliness to Recommend

96 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Omnisend?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated聽email聽to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails聽that are based on the end user parameters and the goals of the marketing initiative.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2B

Omnisend Screenshots

Landing pages

Make your messages hit home

Outstanding workflows

Award-winning customer support

Award-winning customer support

Grow your email & SMS list with high-converting tools

Omnisend for free

Email marketing & newsletters, built for impact

Omnisend Videos

Omnisend

Omnisend Reviews

Jason W.

: I love using Omnisend.

Likeliness to Recommend

Pros

Siddhartha J.

OmniSend rocks my marketing automation needs.

Likeliness to Recommend

Pros

Jocelin C.

Great for e-commerce business

Likeliness to Recommend

Pros

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Title

Feature Ratings

Auto-Responders

Email Delivery

A/B Testing

Segmentation

Dynamic Content

SPAM Compliance

Campaign Management

Basic Reporting and Analytics

Mobile Optimized

Contact Database

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Quality of Features

Vendor Support

Usability and Intuitiveness

Breadth of Features