What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company鈥檚 advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry鈥檚 trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
7
Since last award
97 Plan to Renew
4
Since last award
75 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Ad Verification
Advertisement Reporting
Data Management Platform Capabilities
Asset Classification
Traditional Media Placement
Audience Identification
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
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The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution鈥�...
Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
Thanga V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2024
Robust functionality, user-friendly interface, and
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
As an advertising professional, I've found Mediaocean to be a game-changer. With their decades of experience in the industry, they truly understand the ins and outs of advertising agencies and brands. This deep knowledge is evident in their products, which are meticulously tailored to meet our specific needs. From seamless workflow management to robust analytics, Mediaocean's solutions have significantly enhanced our efficiency and effectiveness in running campaigns. Highly recommended for any advertising professional looking for a comprehensive and tailored solution!
What is your favorite aspect of this product?
My favorite aspect of Mediaocean is its seamless integration across the entire advertising workflow. From planning to execution and measurement, everything feels interconnected and intuitive. This integration not only streamlines our processes but also ensures consistency and accuracy in our campaigns. It's like having a cohesive ecosystem that empowers us to deliver better results efficiently.
What do you dislike most about this product?
One aspect that could be improved is the initial learning curve for new users. While Mediaocean offers comprehensive functionality, navigating through all the features and understanding how they interconnect can be a bit overwhelming at first. However, once you get past the initial learning curve, the benefits of the platform become clear, and it becomes a powerful tool for advertising professionals.
What recommendations would you give to someone considering this product?
Whether you're a small agency or a global enterprise, Mediaocean's platform scales effortlessly to match your needs. What's more, its flexibility allows for seamless customization, ensuring that the software aligns perfectly with your unique workflows and business demands. It's like having a tailored solution that grows with you!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Balaji M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Robust Yet Improvable Advertising Solution!
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Mediaocean is all-in-one platform that covers the advertising workflow, including planning, buying and analysis.
What is your favorite aspect of this product?
My favorite aspect in this platform is seamlessly handles both traditional and digital media channels, providing a unified approach to advertising campaigns.
What do you dislike most about this product?
The sheer number of features and options can make it difficult to get started and optimize campaigns effectively.
What recommendations would you give to someone considering this product?
Mediaocean integrates with a wide range of other marketing platforms.聽This can be a major advantage if someone use other marketing automation or CRM tools.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Sam O.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Aug 2025
good at what it does
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
not sure never used
What is your favorite aspect of this product?
TV buying with barb
What do you dislike most about this product?
timesheets
What recommendations would you give to someone considering this product?
no recommendations
Pros
- Acts with Integrity
- Helps Innovate
- Continually Improving Product
- Trustworthy
Cons
- Less Productive
- Commodity Features
- Leverages Incumbent Status
