
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥 MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Kathy J.
- Role: Information Technology
- Industry: Energy
- Involvement: End User of Application
Submitted Dec 2022
Mailchimp Has Incredible Features: Reliable to Use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The incredible and reliable features of Mailchimp makes it an outstanding tool. Mailchimp is highly effective and easy to use, making it a better tool than its competitors.
What is your favorite aspect of this product?
I like how the customer support team of Mailchimp has been highly reliable. The guided us through the implementation process. Mailchimp is easy to use and reliable.
What do you dislike most about this product?
There is nothing irritating about Mailchimp. Mailchimp has the best features.
What recommendations would you give to someone considering this product?
If you are looking for a tool for email marketing, Mailchimp is the best one to consider. Mailchimp will automate your marketing campaigns and make your work easier.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Raelyn J.
- Role: Human Resources
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Dec 2022
Expensive but worth the price.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Any business that doesn't already have a CRM or email marketing platform in place should check out Mailchimp. 91制片厂ing expanding the tech stack and adding extra features like the automatic newsletter registration at checkout, automated cart abandonment emails, and discount emails for new signups are wonderful additions when using an e-commerce platform like Woocommerce.
What is your favorite aspect of this product?
I enjoy the reports it produces. You can see who opened it, who clicked on it, who unsubscribed, who bounced back, and more information about your audience. You can obtain results for each user of a poll. Additionally, you have the option of sending the newsletter again to any recipients who did not open it.
What do you dislike most about this product?
To be fair, Mailchimp doesn't claim to be a universal CRM and has sensibly kept its attention on its primary offering, email marketing. For the chapter on abhorrence, there isn't much that stands out in my memory, but a few things come to mind: Mailchimp is gradually reducing the size of its emotional support network, and replaying help messages has more room to reach the client. So, yeah, this is one aspect of Mailchimp I hate.
What recommendations would you give to someone considering this product?
We utilize it to upgrade our e-commerce platform's features and market emails to our consumers. if you want to launch lead capture campaigns that depend on opt-ins. With tools like forms, landing pages, and automated drip campaigns, it makes it simple to do so. With the help of the built-in CRM, it is now able to create customer profiles and give lifetime value to each customer.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Sutton Oliver A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Maximize your Business Performance with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I've now been employed in email marketing for more than 20 years. During that time, I first came across Mailchimp and have been using it since. Before working with me, several of my clients were utilising alternative platforms. Most are laborious and give little assistance in creating eye-catching emails that draw attention in the inbox.
What is your favorite aspect of this product?
The integration with other systems is a major plus. Mailchimp plays nicely with many leading eCommerce platforms, not to mention integrating quite easily with Google Analytics and similar analytics tools. This helps me keep track of my clients' results and plan future campaigns more effectively. Finally, the reporting system provides in-depth data about customers and campaigns, allowing for further customization and optimization of future newsletters.
What do you dislike most about this product?
Knowing how to get the most out of the platform is important since, while I am aware that it is capable of far more than I presently use it for, it is not very thorough or user-friendly beyond the core product offering. Utilizing MailChimp will be simpler if customer support tickets are answered promptly. To wait in a long ticket line for a response to an urgent client requirement is irritating.
What recommendations would you give to someone considering this product?
For those who are just starting out in email marketing, MailChimp is a great platform to get started with. Their user-friendly drag-and-drop editor requires no coding skills and allows you to quickly create professional-looking emails. Additionally, their reporting capabilities provide you with the necessary data to track your progress and measure the success of your campaigns. With its ever-growing list of features, MailChimp is a great choice for any email marketer.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing