
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥 MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews

Victoria O.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jan 2023
My preferred email marketing tool.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp offers a robust reporting feature. Through Mailchimps visual reporting dashboard, we are able to monitor the progress of our email marketing campaigns. Interestingly too, Mailchimps reporting doesnt only cover the basics like bounce rate and unsubscribe rate , but it extends to advanced metrics like ROI , acquired customers , mailing list signup rate etc
What is your favorite aspect of this product?
The quality of Mailchimps email templates , in terms of their visual appeal is commendable. Despite the quality of email templates provided by Mailchimp, we are still allowed to customize them to meet our immediate taste .
What do you dislike most about this product?
Mailchimp lacks advanced automation features. Its default automation features cover basics like email auto-responses , recommendations and automated email reminders. However , there are key aspects of our email marketing operation that Mailchimps automation feature does not cater to , like automated customer segmentation and automatic email sequence management .
What recommendations would you give to someone considering this product?
Mailchimp is a top draw email marketing software for me , but it has to be used with advanced project management and other third party softwares to extend its default functionalities.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Monica c.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
Excellent email marketing platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp offers a free plan for users with small mailing lists, making it accessible to small businesses and startups. In addition, it also offers a variety of templates and editing tools to create attractive, mobile-friendly emails, making it easy to create emails that look great on any device.
What is your favorite aspect of this product?
The best thing about Mailchimp is its ease of use and wide range of features. The interface is intuitive and easy to navigate, allowing you to seamlessly create and send emails, manage your mailing lists, and track campaign performance with ease. In addition, it offers a wide variety of marketing automations, integrations with third-party applications, and advanced analytics tools to measure the performance of email campaigns.
What do you dislike most about this product?
the price can be a bit high for some advanced features, especially for users with very large mailing lists. Also, some limitations in the marketing automation features, especially when it comes to real-time personalisation, more complex rules functionality, etc.
What recommendations would you give to someone considering this product?
Mailchimp integrates with a wide variety of third-party applications, including e-commerce sites, web analytics platforms and CRM tools.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Nina S.
- Role: Human Resources
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2023
Effective Tool for Businesses
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its user interface is great. It's easy to set up and import contacts. They have a ton of templates to choose from when creating your emails. Overall, it's a great tool that is cost-effective with all of the functionality you need.
What is your favorite aspect of this product?
The ease of use.
What do you dislike most about this product?
The pricing can be expensive if your business and contact list grow significantly.
What recommendations would you give to someone considering this product?
It is important to think about the long-term cost of Mailchimp. It can be a great platform for most small-medium size businesses, but may not make sense depending on long term goals and growth plans.
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing