Mailchimp Customer Reviews 2025

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Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

620 Reviews

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

7% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 84

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Segmentation

SPAM Compliance

Auto-Responders

A/B Testing

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

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Mailchimp Reviews

Akanksha B.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Effective email marketing tool

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp differentiates itself with a user-friendly interface, comprehensive all-in-one platform, generous free plan, advanced automation, extensive integration capabilities, detailed analytics, customizable templates, and robust customer support. These features make it a strong choice for businesses seeking a versatile email marketing and automation solution.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its seamless integration of email marketing and automation features. The platform makes it incredibly easy to create and automate sophisticated email campaigns, allowing users to engage with their audience effectively without needing extensive technical expertise. The intuitive interface and powerful automation workflows enable businesses to send personalized, timely messages that drive engagement and conversions.

What do you dislike most about this product?

Mailchimp has many strengths, one aspect I dislike the most is its pricing structure for larger lists and more advanced features. This can make it less affordable for small businesses or startups that are scaling rapidly but still have limited budgets.

What recommendations would you give to someone considering this product?

When considering Mailchimp, start by assessing your specific needs to ensure it offers the features you require. Begin with the free plan to test its capabilities without any commitment. Keep in mind that costs can increase as your contact list grows, so consider your budget carefully.

Pros

Helps Innovate
Security Protects
Continually Improving Product
Performance Enhancing

Shaden H.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Essential for improving marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp has the advantage of being able to create and repeat cohesive campaigns. MailChimp creates a unique campaign path that makes it easy to set up and send.

What is your favorite aspect of this product?

I like the drag and drop feature of MailChimp, the integration with our systems, and the ease of segmenting lists. I like the ease of integrating it with social media, where it captures customers and sends them campaigns directly, and automatically records data in our customer lists. I liked the dashboards that show extensive statistics that include all the details of the interaction with the campaigns.

What do you dislike most about this product?

I did not notice any negatives to MailChimp, as its features cover all the needs of the campaigns at all stages, and the feedback it provides about the campaigns is amazing.

What recommendations would you give to someone considering this product?

MailChimp is a great blessing for those who do not want to increase their spread and reach. MailChimp contributes to improving visibility and marketing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Corey W.

Role: Consultant
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2024

Easy way to communicate with my audience

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It has an easy to set up journey system for automation that I like better than other products I've used.

What is your favorite aspect of this product?

I like the built-in landing page and sign-up forms I can use to get people to subscribe.

What do you dislike most about this product?

It could have nicer looking campaign templates.

What recommendations would you give to someone considering this product?

This is a great product for anyone needing a marketing campaign software that lets you send emails with automations.

Pros

Efficient Service
Caring
Respectful
Acts with Integrity

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Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated聽email聽to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Akanksha B.

Effective email marketing tool

Likeliness to Recommend

Pros

Shaden H.

Essential for improving marketing

Likeliness to Recommend

Pros

Corey W.

Easy way to communicate with my audience

Likeliness to Recommend

Pros

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Title

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Segmentation

SPAM Compliance

Auto-Responders

A/B Testing

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support