What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Arelious J.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Feb 2023
Easy-to-use email marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's easy to compose brand new emails. We like that the email templates aren't too design-heavy, and that we can use the drag-and-drop editor to make our own unique layouts. It's fantastic that A/B testing can be carried out in emails automatically. The auto optimizer is helpful since it will send the superior performing subject line at a time interval that you specify.
What is your favorite aspect of this product?
We utilize MailChimp to distribute our newsletters and investment updates to our subscribers; the platform's usage of only the most reliable email servers means that our messages reach their intended recipients in a timely manner every time.
What do you dislike most about this product?
Sending automated emails is simple and doesn't require complex operations. You don't need to know how to code in order to make landing pages.
What recommendations would you give to someone considering this product?
Many of our users receive newsletters and investing updates from us via MailChimp; we tailor the newsletter and its content via team collaboration, and one of the most useful features is a demo/live preview that lets us tailor how the e - mail would look if sent to an actual user; this not only increases brand awareness by maintaining uniform branding across devices, but it also boosts productivity.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Efficient Service
Ruben S.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Feb 2023
Great tool to start email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The free licence have so much value when you start to do your email marketing for your company
What is your favorite aspect of this product?
That you can use almost all the tools with the free version
What do you dislike most about this product?
Doesnt have so much templates to use
What recommendations would you give to someone considering this product?
To have more templates for the differents categories of companies.
Pros
- Reliable
- Enables Productivity
- Saves Time
- Helps Innovate
Abdel E.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Feb 2023
It was an okay platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's very common and easy to use
What is your favorite aspect of this product?
It helps focus on mass outreach
What do you dislike most about this product?
The ability to customize
What recommendations would you give to someone considering this product?
It's good as a starting product
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Inspires Innovation
