What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Alberto M.
- Role: Sales Marketing
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Jul 2020
Simple campaign creation and real-time monitoring.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is a perfect platform to correctly manage all types of advertising campaign and generate many more sales in less time. This platform differs from others in that it has perfect control over the emails sent to counteract the "spam" service, and that the emails enter the correct mailbox. Also because it is too easy to create campaigns in less time, without having to spend so much time on it.
What is your favorite aspect of this product?
MailChimp is highly accessible from any device, its ability to work on mobile devices, tablets and PC is impressive. This accessibility on multiple devices has helped me create and organize all kinds of campaigns from wherever I am I can use my tablet or I can use my phone, it would not have any type of proble, it would have the same benefits as the PC version. I also really like the fact that emails are received quickly by the recipient, this helps the campaigns to be delivered in real time and without any delay.
What do you dislike most about this product?
Something that I must strongly criticize about MailChimp is its prices, I consider that this is a software that offers many positive things such as the easy creation of advertising campaigns, consecutive management and real-time monitoring, however, the prices are quite high. Currently, in our company, we continue to use MailChimp despite the costs, because it generates a lot of sales, and this has made us grow as a company.
What recommendations would you give to someone considering this product?
If you are looking for a method that greatly expands slaes and manages to advertise much better than any other manual process, here is MailChimp, a guaranteed, secure and highly automated software, which will be in charge of organizing all campaigns, monitoring in time real and simple campaign creation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Jun 2020
Most efficient online marketing tool.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Emma B.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: IT Leader or Manager
Submitted Aug 2021
A must-have tool for sending out email newsletters
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Without a budget, you establish a new business for free and respond to high-quality demand. I was able to quickly understand consumer problems and interests and implement a short action cycle.
What is your favorite aspect of this product?
The large range of things that may be done for free, as well as the great level of personalization, are, in my opinion, the strong aspects. Because HTML email production is intended with a great degree of flexibility in mind, I'm curious if it can deliver information with the user interface that you wish to display. It is not only simple to use as email delivery software, but it can also be used to develop LP pages that can be visited by email, increasing its value. Regardless of the fact that it is a template, I am thankful for the opportunity to make beautiful things.
What do you dislike most about this product?
It may be used intuitively; there is no specific navigation on how to use it, thus it is understood via practice.
What recommendations would you give to someone considering this product?
the number of home lists that exist. I believe it is straightforward to find work in a firm that does not employ MA but desires to improve internal sales.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
