What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
- Role: C-Level
- Industry: Apparel
- Involvement: Vendor Management and Renewal
Submitted Aug 2020
it is an amazing service
Likeliness to Recommend
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Client Friendly Policies
Amy M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2020
Makes it easy to send basic auto emails
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I think there are a lot of newer products out on the marketing that have lots of bells and whistles - but we don't need the bells and whistles. We needed something that wouldn't require a dedicated marketing person to manage, and Mailchimp gives us the basics that we need and makes it easy to set up new flows, campaigns, and templates.
What is your favorite aspect of this product?
I think it is by far the easiest product in terms of creating professional looking emails from templates. I'm not a graphic designer but I "know what I like when I see it" and it's easy for me to add sections, change styles and formats.
What do you dislike most about this product?
I don't really have any issues with it. I've used it for years and haven't had any issues. Also, their live chat support is very helpful - so if I run into a question, I can get it answered on the spot.
What recommendations would you give to someone considering this product?
If you need a simple, cost-effective program to send auto and newsletter emails, Mailchimp is an oldie but goodie. Probably one of the best WYSIWYG builders for nice-looking professional emails.
Pros
- Reliable
- Caring
- Respectful
- Helps Innovate
Andr茅s Juli谩n G.
- Role: C-Level
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Jul 2020
Easy to use, great price, but way too basic
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It used to be one of the best solutions, plus with a great free tier, it was a no-brainer. It's easy to use, and the learning curve is minimum. However, they lack innovation and currently they are way behind most other vendors.
What is your favorite aspect of this product?
That the free tier was very generous and easy to use (no credit card to start)
What do you dislike most about this product?
That the have lost their compass and lack innovation.
What recommendations would you give to someone considering this product?
If you're starting a business or a small mailing list, it might work wonders for you. However, they lack most of the modern features other vendors have and you will probably have to look somewhere else in the not so distant future, if your list or business grows.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Fair
Cons
- Commodity Features
