
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥 MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews

Martha S.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2020
Excellent creativity in every advertising campaign
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp offers an excellent guarantee when it comes to creating, designing and sending all kinds of advertising campaigns, its ability to create campaigns is fantastic, since it is simple and fast. One of the things that highlight the difference of MailChimp compared to other platforms is that MailChimp creates automatic analysis and reports of the productivity that has been obtained with the sending of all advertising campaigns to potential customers, this facilitates the analysis general results of all the performance obtained, it is easier to obtain and in less time.
What is your favorite aspect of this product?
One of the things that I liked the most about MailChimp is that it has an attractive system for creating advertising campaigns, and with an impressive design. MailChimp provides me with a simple creation, where you only have to insert the text that you want to place in the campaign, and insert the images, with this simple process you will quickly have a campaign ready in less than 10 minutes. In addition, the MailChimp panel provides me with excellent pre-designed templates that help me to give a more innovative design to my advertising campaigns, a neater design for all the information.
What do you dislike most about this product?
One of the things I really didn't like about MailChimp is the campaign delivery and auto-responder system that exists for recipients with an "Outlook" inbox. Since using MailChimp, my clients have complained that ad campaigns take a long time to be received, sometimes it takes an entire day for them to be received in their inbox, and the autoresponder system also takes longer to send them. Automatic emails to clients with Outlook inbox. I would like there to be more optimization on this functionality.
What recommendations would you give to someone considering this product?
My recommendation considering MailChimp is that this platform would be a fantastic implementation for any company, its ability to create, edit and send advertising campaigns to clients is fantastic, it has a much superior creation than other Email Marketing platforms. In addition, I consider that MailChimp has a system that works perfectly in real time, which helps to instantly visualize the progress of each campaign and the effectiveness that it is having on potential customers. MailChimp is great for driving business advertising, I highly recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Preet C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2020
Perfect E-mail Marketing Automation Platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The following features that differentiate MailChimp from other similar products are: 1) Amazing easy to use interface. 2) E-mail deliverability is very good and effective.
What is your favorite aspect of this product?
The following factors I like most in MailChimp are: 1) Templet editor of MailChimp is very good and intuitive. 2) It has great analytics to analyze your all campaign and according to that, you can do A/B test campaigns. 3) Setup email automation campaign based on birthday.
What do you dislike most about this product?
The two things I don't like about MailChimp are: 1) It is a little bit costly. 2) Very few pre-made temples inside it.
What recommendations would you give to someone considering this product?
I would recommend this platform especially for those who are in the Digital Marketing Industry, because It will help you to collect leads, to making automation of e-mails and many more features which help you to retain your customers easily. That is true that it is a little bit costly but at this cost, you will get many features so according to me you should use it for automation of your business.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy

Amelie C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Dec 2020
Mailchimp automates email marketing.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I can maintain better communication with clients without being invasive or spam, keeping marketing on the sidelines and functional without any problem. The content can be more customizable according to the type of client or group of contacts within a list. It has more features than the typical email marketing newsletter. I can cover more clients and I can have leads with Mailchimp.
What is your favorite aspect of this product?
Mailchimp is a good platform that perfectly encourages email marketing that allows continuous growth within the company, with the help of this platform I can create more professional newsletters and also do a / b tests for correct operation. It has analysis functions to be able to know the scope of the emails and if the content sent is being effective. I can manage customer contacts to specify what I am going to send according to the type of customer thanks to the fact that we are based on their criteria.
What do you dislike most about this product?
To personalize or design a template it can be a tedious work, since in cases the images that are uploaded can be put on or moved, making it very out of sync with the text that is inside the template. Also for the creation or addition of a template this platform can be a bit slow, you should optimize it so you can not edit time to send the emails.
What recommendations would you give to someone considering this product?
There are many platforms for email marketing, so if you want to try Mailchimp I recommend using the free trial to know the potential of the reach that you can have if you use this platform, the best of all is that it is very customizable and the marketing is done within Mailchimp is effective.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing