What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Mark M.
- Role: C-Level
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2021
Easy, but now emails are not getting delivered
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
They have expanded to include website creation and domain hosting. Trying to be the one-stop shop for all things related to direct email marketing.
What is your favorite aspect of this product?
Easy to use and manage contacts and campaigns.
What do you dislike most about this product?
Not sure how to integrate the new features into our campaigns. e.g. I have no idea how to use automations. Would be helpful to have more on demand classes for learning how to use these features. My price increased up $20 per month when our audience reached 10k. Now it is back to 9.2k and we're still being charged the higher amount.
What recommendations would you give to someone considering this product?
MailChimp is a good value for companies with smaller lists (<5,000). It becomes costly as you add more names.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Leverages Incumbent Status
- Slower Product Innovation
- Less Performance Enhancing
A.K.M Mahmudul I.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2021
Fantastic simple product
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease of use Price
What is your favorite aspect of this product?
Ease of use Easy deployment Email content Easy to control
What do you dislike most about this product?
Customization Spam control Price Content Management
What recommendations would you give to someone considering this product?
Easy to control but the price is expensive for bulk emailing
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Deepanshu C.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2021
Mailchimp Review
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The thing that makes Mailchimp different from other similar products in the market is its usability. It is very easy to use and learn. It also gives a free tier so small businesses and freelancers can use this to get a boost. You can choose from a set of templates which makes implementation much easier.
What is your favorite aspect of this product?
My favorite aspect of this product is the price point. And the availability of templates.
What do you dislike most about this product?
The only thing that I dislike is that many mail services have flagged Mailchimp so mails end up going in the spam folder. But this is not the case with every mail service.
What recommendations would you give to someone considering this product?
Yes, I would definitely recommend this to everyone considering it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
