
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥 MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
charble f.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2021
simple and easy to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is easy to use and doesnt need any extra training to be able to use it, but incase you have any questions they do have a very good support team.
What is your favorite aspect of this product?
The email templates that you can use are for your campaigns are great. Also that it helps your emails reach the inbox without going to spam
What do you dislike most about this product?
nothing, its an affordable solution
What recommendations would you give to someone considering this product?
use the trail version to test Mailchimp and upgrade when you find its suitable for you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity

Tony Y.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2021
easy to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
They have a very good service and a good support team. the product itself is easy to use and you can even use it without paying naything
What is your favorite aspect of this product?
it is easy to use and being able to use most features without becoming a paid user is great
What do you dislike most about this product?
that even though you can use most features free but the important features such as branding is not
What recommendations would you give to someone considering this product?
Try it and then upgrade if you feel it helps you
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Zsolt M.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
Easy to use and lot of features, but a bit pricey.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Lot of extra features, not just use to send emails. They develop much. Easy to integrate to any tool, software.
What is your favorite aspect of this product?
Easy to setup and integrate. The tool works fast.
What do you dislike most about this product?
I don't have any problem.
What recommendations would you give to someone considering this product?
With Mailchimp is easy to start collect subscribers, easy to integrate with your website and send emails.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing