What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Kazi A.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: Vendor Management and Renewal
Submitted Apr 2021
Easy to set up.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Lot of pre-made template saves time.
What is your favorite aspect of this product?
Quick notification.
What do you dislike most about this product?
It is costly.
What recommendations would you give to someone considering this product?
Good tool for outreach campaign.
Pros
- Includes Product Enhancements
- Trustworthy
- Effective Service
- Caring
Cons
- Vendor Friendly Policies
Wesley A.
- Role: Operations
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2021
Fantastic email marketing tool.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is number one for a reason - it works fantastically well and it is very simple to use.
What is your favorite aspect of this product?
Being able to build an engaging email campaign with their wizards and tools.
What do you dislike most about this product?
It can be a little costly when you have a large subscriber base, especially if you have to keep track of those who have unsubscribed because you still have to pay for those members!
What recommendations would you give to someone considering this product?
Consider your likely target audience and then price according to the top end.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Kasey K.
- Role: Sales Marketing
- Industry: Other
- Involvement: Initial Implementation
Submitted Apr 2021
Effective and Efficient Newsletters
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The ability to use MailChimp is simple, easy and effective. It makes sharing information with a large group a breeze! Many other programs arent as creatively designed as MailChimp is in my opinion.
What is your favorite aspect of this product?
The ability to send out polls, newsletters and other information to a wide variety of people makes my job so much easier. I was looking for a product that would help save me time, money and resources and MailChimp did all of these for me.
What do you dislike most about this product?
I have no complaints about this program. I 10/10 would recommend.
What recommendations would you give to someone considering this product?
If you are looking for a way to reach all of your contacts in one click, MailChimp is the perfect solution. There is also a free trial so you can try before you commit.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
