What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Ankita S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Intuitive and reliable marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
How easy it is to create campaigns and data segmentation.
What is your favorite aspect of this product?
Can create Landing pages and emails without any coding knowledge.
What do you dislike most about this product?
Data segmentations are available based on explicit data points.
What recommendations would you give to someone considering this product?
An amazing tool with easy UI. Can create a landing page without coding knowledge. Good for small marketing teams
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Kathleen W.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
in comparison with other platforms of the same caliber has many advantages, it comes with a system of plans that adapt to the user depending on the needs they have, in my case I adapted to the paid plan because I have to send a lot of emails in mass, for campaigns and have a greater reach to my customers, has a dashboard enough to use, and there are tutorials on YouTube that can help, you can use it for free but has its limitations, I consider it with respect to other platforms one of the most popular and used.
What is your favorite aspect of this product?
The dashboard has a lot to do with one of the features I enjoy the most (Mailchimp uses color sparingly and mainly to draw attention strategically), but it's clean and very easy to understand, plus the fact that I can send a lot of emails in bulk during the day, I have three main options: create and send a campaign, create (or import) a list or start building an audience (with signup forms). Once started, this is replaced by a dashboard that shows recent campaign activity, list growth and a news feed of recent events.
What do you dislike most about this product?
the support area, is not very good actually provide very little service, for any concern is difficult to communicate with them, and give a solution or answer to any problem you have, so it is important to take into account the YouTube tutorials that are many and to be oriented reading about the platform and its features to use it.
What recommendations would you give to someone considering this product?
My recommendation is very good, it has all the necessary features to perform an email marketing, it is indispensable for any advertising campaign, very good for all businesses that have to do with advertising, it is very popular and does not have many requirements to be used.
Pros
- Performance Enhancing
- Enables Productivity
- Reliable
- Unique Features
Rebekah L.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
Easy, simple and stress free!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to learn and use and has tons of features!
What is your favorite aspect of this product?
I don't have to worry about customers getting emails if they have unsubscribed even if they get re-added.
What do you dislike most about this product?
Pricing is pretty high but nothing other than that!
What recommendations would you give to someone considering this product?
If you need to up your game with templates and images and make sure that your customers are getting the emails needed, then this is a must-have!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
