What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
MIGUEL ANGEL M.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Aug 2021
a great marketing tool suite
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is the pioneer and a marketing service for companies of any size with integrations of all kinds and ways which makes it easy to collect email and customer information.
What is your favorite aspect of this product?
It is a very easy to use service to customize and add self-service functions so that they perform a function automatically when an event occurs.
What do you dislike most about this product?
I really think it is a very complete platform, but it needs to improve the aspects of the creation of websites and online store since these options are very premature
What recommendations would you give to someone considering this product?
add integrations to additional services such as networks and social applications where most of the people today concentrate on additional improvements to the creation of the web and add a list of clients more than 2k for free or more than 12k for free per month
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Damini G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
ROI driven Marketing automation tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp has outgrown it's name from just a mailing platform to a full fledged marketing automation tool. It's email marketing is very easy to use and implement.
What is your favorite aspect of this product?
Email campaign management and workflow set up is very user friendly as compared to other tools like Pardot.
What do you dislike most about this product?
Lead segmentation, scoring features are not very advanced as well as the data integration with CRM
What recommendations would you give to someone considering this product?
It's s good Marketing automation investment for businesses with high security and compliance
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Efficient Service
Camilo P.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
Automated Marketing with MailChimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We tried to use Emfluence Marketing Platform, but the latter lacked many tools to be complete. Above all a knowledge base, the MailChimp on the other hand is quite complete, in addition to Emfluence Marketing Platform, MailChimp has forums frequently asked questions, which will help new users.
What is your favorite aspect of this product?
It is then about the use of a tool that helps to generate excellent results for all types of companies (large and small). And it even allows you to optimize time, efficiently managing each of the steps within the funnel in a personalized and fast way. The potential of marketing automation is that once this "machine" is set up, no human intervention is required during the conversion process. All emails, notifications and actions are executed automatically with the automation software.
What do you dislike most about this product?
Not listening to your client: even if the system suggests certain strategies or gives some answers to your consumers, you should take the time to read them, listen to them and be attentive to what they ask of you, so that in this way you can attend to their needs and do not walk away of you.
What recommendations would you give to someone considering this product?
Automation isn't about selling more, it's about attracting more leads and doing more personalized marketing. The use of marketing automation makes processes that would otherwise have been done manually much more efficient and time-controlled, as well as being able to carry out some cascading processes that would be impossible to do manually.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Effective Service
