What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Grace W.
- Role: Industry Specific Role
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2021
Start small win BIG with Mailchimp.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is very cost effective and has been working towards excelling our sales level. It has allowed us to map out routes to execute complete marketing strategies in terms of effectiveness. The program gives us control of all our operations, allowing a clear vision of the objectives to focus on.
What is your favorite aspect of this product?
The Interface is simple and customizable- it creates new users experience to be very flexible and as we know the user experience matters a lot in terms of purchasing a product. Its absolutely cost effective, Mailchimp works perfectly for the small business that are looking to grow and develop. Mailchimp has been so effective when it comes to email marketing because it has enabled our sales team to have a smooth marketing time.
What do you dislike most about this product?
So far so good,to be sincere i have no dislike about Mailchimp.
What recommendations would you give to someone considering this product?
Its cost effective,works well for small companies. Clear vision of the objectives to focus on, It has high trained customer support team.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
John C.
- Role: C-Level
- Industry: Communications
- Involvement: Initial Implementation
Submitted Sep 2021
The standard for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp integrates with Wordpress and Memberpress, so you can send your new members to different email marketing lists. This saves me time each month.
What is your favorite aspect of this product?
It just works! The reports are good for clients and it's the level of detail they put into the product, like the branding when we send out a campaign - getting the hairy chimp to press that big button is satisfying and funny. When a brand creates an emotional response like this, you develop loyalty from your customers.
What do you dislike most about this product?
It has got a little complex over time, which is to be expected with an older product.
What recommendations would you give to someone considering this product?
Test it out - they have a free plan. If you use Wordpress then this is the one to use.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Helps Innovate
Stella W.
- Role: Operations
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Aug 2021
A Great and Easy to Manage Platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp has a great interface. Using it is also very easy. These features makes it unique.
What is your favorite aspect of this product?
This is the best email marketing tool due to its impressive features and reliability. MailChimp is easy to use when sending emails to our potential clients. It has an intuitive interface.
What do you dislike most about this product?
I like how organized and affordable MailChimp is. No cons.
What recommendations would you give to someone considering this product?
The most reliable email marketing tool that you should consider. This tool is the best.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
