What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Bala K.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2021
An excellent email marketing tool. Good for LPs
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Intuitive UI
What is your favorite aspect of this product?
Easy to use.
What do you dislike most about this product?
Nothing much. Customer Service could be even better
What recommendations would you give to someone considering this product?
Awesome! Just go for it if you are a small business
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Jane M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2021
Easy to use and set up
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Breadth of features, ease of setting up.
What is your favorite aspect of this product?
The vast variety of templates.
What do you dislike most about this product?
Can't edit mobile view newsletters, can only edit on the desktop view.
What recommendations would you give to someone considering this product?
A worthwhile investment, check out the help centre as there is lots of advice and help in there.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Stephanie C.
- Role: C-Level
- Industry: Transportation
- Involvement: End User of Application
Submitted Oct 2021
The engine-room of our email marketing plan.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp stands out in the area of behavioral targeting of customers and sales leads , based on their behavior with our application or on how they have interacted with previous marketing newsletter, shared with them. This feature of Mailchimp has ensured that we are sending the most relevant content, to our target audience.
What is your favorite aspect of this product?
Easy to use interface. This very important aspect of Mailchimp makes it easier to launch campaigns, and even teach new employees in my department, about the basic controls present on this software solution and how to take full advantage of them . In a fast paced organization like ours, the ability to navigate software products easily , which is the major hallmark of an intuitive product, is very important.
What do you dislike most about this product?
I have an issue with Mailchimp mobile application. It is difficult to get major work done in terms of creating campaigns, editing templates etc from the Mailchimp mobile app. This has made it mandatory to always access Mailchimp from my desktop, whenever I need to get any serious email marketing work done.
What recommendations would you give to someone considering this product?
I recommend Mailchimp to modern marketing teams of all sizes.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
