What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Mohan Lal D.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2021
Starting Point Software for Your Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is one of the simplest & cost-effective email marketing platforms. It doesn't require much time to learn the software and get started with it. Although in-built email templates aren't that good, you can still create branded emails with the help of Canva; which is all you would need to get started.
What is your favorite aspect of this product?
The best thing I like about Mailchimp is that they have been offering Free Plan for starters for as far as I can remember. It has all the required features you would need to start your email marketing. And, if you combine Canva images with the emails, you can create emails that are branded as per your needs even with their Free plan.
What do you dislike most about this product?
Mailchimp team seems to be improving Mailchimp (as they introduced customer journey etc.) but these improvements are way too slow if we compare it with other Vendors for email marketing & automation. Email templates aren't that good, and Website builder still seems like an old generation drag and drop email builder.
What recommendations would you give to someone considering this product?
If you are just starting with email marketing in your business and are looking for a cost-effective solution, then you can go for Mailchimp.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Efficient Service
Michael M.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
Complicated & time consuming but content studio A+
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It does a lot of what other products do and in my view or makes it rather complicated and difficult to use even basic features. The one place where mailchimp really does stand out in a positive way is the content studio. For real! It creates gorgeous designs using AI and I鈥檓 blown away by how fast we can create a ton of slick graphics with the click of a couple buttons.
What is your favorite aspect of this product?
See previous answer: the content studio. Hands down this feature is unique, works well and even though you wouldn鈥檛 think of email marketing software as the place to crate great graphics, Mailchimp has done a great job of bringing the two together.
What do you dislike most about this product?
It鈥檚 overly complicated and not intuitive at all. It uses jargon heavy language and weird interns organization. Really hate how confusing and high the learning curve is. It has none of the sleek and simple design of most other email marketing solutions.
What recommendations would you give to someone considering this product?
Use the free trial to see if this works wirh your brain. It鈥檚 a decent option for someone with a small budget just staying out. Although, perhaps even in that case, there may be better alternative.
Pros
- Reliable
- Respectful
- Enables Productivity
- Continually Improving Product
Cons
- Charges for Enhancements
- Less Inspiring
- Commodity Features
S酶ren E.
- Role: Information Technology
- Industry: Energy
- Involvement: IT Leader or Manager
Submitted Nov 2021
Best in class for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
After connecting Mailchimp with our CRM systems using their API, we were quickly able to do email marketing
What is your favorite aspect of this product?
Intuitive layout & workflow, you will quickly get to grasp with this platform
What do you dislike most about this product?
Can be rather expensive if you need to email a large group
What recommendations would you give to someone considering this product?
Great and easy to use cloud based took for email marketing and marketing automisation.
Pros
- Reliable
- Trustworthy
- Client Friendly Policies
- Acts with Integrity
