What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Ivan B.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Dec 2021
Fantastic product!"
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The use of Mailchimp translates into creativity, its templates are undoubtedly a genius, easy and intuitive throughout the email creation process.
What is your favorite aspect of this product?
Then its new version allows with its usability to solve all the problems of access to the information that it had before. Good statistical system and includes obvious improvements such as the possibility of designing a website with a very easy-to-use editor.
What do you dislike most about this product?
Nothing! Excelent product
What recommendations would you give to someone considering this product?
Excellent option, now more with the incorporation of landing pages
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Stephen H.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2021
awfully old system with poor support
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
i鈥檓 not sure what to say
What is your favorite aspect of this product?
nothing it鈥檚 awful
What do you dislike most about this product?
customer support, old look system
What recommendations would you give to someone considering this product?
look for a better option
Cons
- Slower Product Innovation
- Less Inspiring
- Under Delivered
Joseph R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2021
Does the job but feels outdated.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
If having a newsletter service that integrates with other tools is important to you, then Mailchimp is potentially a good option. It offers hundreds of integrations to both popular and niche applications like Zapier and WordPress.
What is your favorite aspect of this product?
I love that Mailchimp continues to innovate and add new features to its offering. Recently they added an appointment schedular which has been extremely helpful for us when offering customers consultancy slots with available account managers.
What do you dislike most about this product?
Although the free plan is very good for a startup or small business; the prices get pretty steep pretty quickly as you start to increase your subscriber count and number of emails sent.
What recommendations would you give to someone considering this product?
MailChimp is decent tool, with its ease of use and range of features, as well as their free and pay-as-you-go plans. It is important to bear in mind though, that their subscription plans are relatively expensive compared to other available newsletter tools.
Pros
- Generous Negotitation
- Continually Improving Product
- Enables Productivity
- Trustworthy
Cons
- Inhibits Innovation
- Commodity Features
- Charges for Enhancements
