
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥 MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews

Paul H.
- Role: Sales Marketing
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Dec 2021
Easy to use and quick to get underway
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to use - intuitive and has obviously learned from user experience.
What is your favorite aspect of this product?
The drag and drop editor is easy to use and the template library is also a great time saver.
What do you dislike most about this product?
Nothing - for what you pay the features are impressive and easy to use.
What recommendations would you give to someone considering this product?
View the help videos and take a free trial if you can.
Pros
- Reliable
- Saves Time
- Respectful
- Helps Innovate

Prashant S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2021
Best Of Yet - Email Marketing Under One Roof
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has a lot of features as coparitive to other similar products. Also it has a competitive price with best solution yet.
What is your favorite aspect of this product?
my faveourite aspect of mailchimp is to integrate own HTML template and edit in mailchimp as well.
What do you dislike most about this product?
sometime it's hard to fix settings for templates, too long way to find settings and see the real time setting updates.
What recommendations would you give to someone considering this product?
I must say if you are in process to run email marketing for 1000 - 5000 contacts with multiple campaign limit to nos. 3-5. It is the best for you, if you looking for to rum for multiple campaign more than 10, ecommerce camps then you should try another.
Pros
- Helps Innovate
- Continually Improving Product
- Effective Service
- Inspires Innovation
- Role: Finance
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2021
All In One Easy to Use Email Marketing Platform
Likeliness to Recommend
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Efficient Service