What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don鈥檛 know the first thing about marketing 鈥� MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Segmentation
SPAM Compliance
Auto-Responders
A/B Testing
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Vanessa Maria B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
The program is easy to use and easy to access
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The program is easy to use and easy to access. Its streamlined advanced features are affordable. This program also provides many templates. This platform is also easy to combine with other systems.
What is your favorite aspect of this product?
Mailchimp has regular work in reporting and analysis. It provides us with actionable insights. The interface is also very easy and customizable. It is also important for us to have an interface that is not only well-designed but also easy to use.
What do you dislike most about this product?
This platform is no longer intuitive and easy to figure out. The free plan does not include more email customer service. More self-regulation can be cumbersome.
What recommendations would you give to someone considering this product?
This is a great email marketing platform that has proven to be very useful to us. I would recommend to others to use it so that they too can benefit from it.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
Sofia C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Helps in Promoting your Business through Email
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It provides a platform where one can stay in touch with people and groups via email. It helps in marketing your business products through email by sending various promotional emails and ads to your targeted audiences. Create customized popups and forms to connect with your fans. You can share your digital ads through Instagram, Facebook and many others.
What is your favorite aspect of this product?
You can add more products simply by one click. It helps in automatically organizing your contacts into multiple segments on the basis of their engagement level, shopping history and likelihood to purchase.
What do you dislike most about this product?
Sometime it may not automatically update lists of customers you have to update it manually. It has very limited text formats, they need to be updated. Its color palates and other tools need to be improved. Many of their templates and features are not free of cost.
What recommendations would you give to someone considering this product?
It helps you in creating your own landing pages to boost up business productivity and attract more customers. You can create digital ads, targeted emails and other promotional posts by following some simple steps.
Pros
- Reliable
- Respectful
- Helps Innovate
- Continually Improving Product
Bridget H.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Our email marketing campaigns are smarter.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp integrates with almost all of the software products I use in the course of my daily work. I haven鈥檛 encountered any other email marketing platform with vast integration capabilities like Mailchimp.
What is your favorite aspect of this product?
Mailchimp sets no limitation when it comes to segmenting targeted audience. I can segment my target audience based on how they have interacted with newsletters we sent them via Mailchimp, or even import our own customized segmentation data into Mailchimp without glitches.
What do you dislike most about this product?
Mailchimps poor support for video files on its email template is amongst the current bottlenecks we have to navigate on Mailchimp. Likewise, the Mailchimp mobile application is limited in terms of what I am able to do, as against when I use Mailchimp on computer.
What recommendations would you give to someone considering this product?
Asides the limitations I already mentioned, I think Mailchimp should be able to address most aspect of any organizations email marketing demands.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
