
What is Google Authenticator?
Google Authenticator is a software-based authenticator made by Google that uses a 2-Step Verification (also known as two-factor authentication) thereby adding an extra layer of security to your account. You sign in with something you know (your password) and something you have (a code sent to your phone).
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
95 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Authenticator?
Pros
- Reliable
- Trustworthy
- Efficient Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Multi-Device Protection
OTP Authentication
Email Authentication
Authentication Assurance Level (AAL)
Biometrics Authentication
Soft Token Authentication
Browser Push Notifications
Role and User Management
Role-Based Multi-Factor Authentication
Integration APIs
Phisher Resistance MFA
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Vendor Support
Google Authenticator Reviews

Ann G.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2025
Amazing and reliable
Likeliness to Recommend
What differentiates Google Authenticator from other similar products?
Its available for both Android and IOS, which is helpful for users with multiple devices or teams using a mix of phone types. It adds flexibility for users who need to switch between devices.
What is your favorite aspect of this product?
Its straightforward, with a clear interface that doesn't over-complicate things. I appreciate how easy it is to set up and use for securing accounts, even for those not particularly tech-savvy.
What do you dislike most about this product?
It doesn't support push notifications for login attempts. This means you have to open the app and manually enter the code when prompted by a service.
What recommendations would you give to someone considering this product?
I would highly recommend it as it doesn't need an internal connection to work once its set up. This is convenient when travelling or in areas with spotty connectivity.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features

Eseoghene O.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2025
Great product, I really love it!
Likeliness to Recommend
What differentiates Google Authenticator from other similar products?
Unlike other similar products, the Google Authenticator is completely free with no ads, and this makes it a lightweight option for users who prefer simplicity.
What is your favorite aspect of this product?
For me, I think the Google Authenticator is straightforward, with no unnecessary features or clutter and the time-based one-time passwords it generates have helped keep my Google accounts and others safe for years.
What do you dislike most about this product?
One of the major challenges I have had using Google Authenticator is the absence of recovery keys or backup codes for an account in case I lose access to my phone.
What recommendations would you give to someone considering this product?
Because Google Authenticator stores 2FA codes locally, losing your phone can lock you out of accounts. I will advise that you do all you can to secure your device with a strong password, PIN, or biometric lock.
Pros
- Fair
- Security Protects
- Helps Innovate
- Reliable

Khalid Babu S.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2025
High Security tool from Google.
Likeliness to Recommend
What differentiates Google Authenticator from other similar products?
Google Authenticator is more secure and most of the time it's free to use.
What is your favorite aspect of this product?
Since it's Google's product, everything in this software is highly secured and easy.
What do you dislike most about this product?
This product is simple, there could be more useful features integrated into the software!
What recommendations would you give to someone considering this product?
It's a great product for a secured business. Try before using it !.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing