What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team 鈥� all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Buffer Reviews
Heather T.
- Role: Consultant
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2021
I've been using Buffer for years & been very happy
Likeliness to Recommend
What differentiates Buffer from other similar products?
I've tried the majority of other social media management and posting products out there, I like the ease of use and the easy interface. I suggest it to many clients and connections when discussion comes up about a favorite product to use.
What is your favorite aspect of this product?
The browser integration button, so if I come across news or articles of interest the ability to put the url right into my publishing queue or post it now without having to seperate login to another platform.
What do you dislike most about this product?
I have rarely had issues with the product, support has always been extremely helpful and quick about any issues or glitches, Every publishing app I've tested has the occasional glitch. Buffer is no different but have had significantly less glitches.
What recommendations would you give to someone considering this product?
I always recommend try out a a few different platforms, use the one you find most cost effective but also the one you find easiest to use and work with. I always recommend Buffer as one to try among a few others as I personally find it meets both of those criteria, but people tend to want to find that out for themselves.
Pros
- Enables Productivity
- Caring
- Saves Time
- Respectful
Wesley A.
- Role: Information Technology
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jun 2021
Fantastic social media management platform
Likeliness to Recommend
What differentiates Buffer from other similar products?
Being able to schedule your social media content with a few clicks - it is so much simpler to use than other tools, and just works.
What is your favorite aspect of this product?
Setting up schedules based on your followers "most active" times was really helpful and ensured my followers would have the highest possibility of seeing my content.
What do you dislike most about this product?
Not a lot really - it works fantastically well!
What recommendations would you give to someone considering this product?
If you managed social media content then this is a must - you can drop your ideas into scheduled posts as and when you think of them, and have a steady stream of rich content for your followers.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Jennifer W.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Saves a ton of time being able to batch posts
Likeliness to Recommend
What differentiates Buffer from other similar products?
I really like their proactive status reports. If there is an issue with a feature, they will keep you up to date with the progress of fixing. None of the similar products we looked at would do this.
What is your favorite aspect of this product?
I love being able to schedule and batch posts. We have 20+ social media accounts we manage and some of them get the same posts. It's nice to be able to select and choose which accounts to post.
What do you dislike most about this product?
I have to "reauthenticate" the logins quite a few times.
What recommendations would you give to someone considering this product?
This product is great for those that want to save time and schedule posts!
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Commodity Features
