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Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.0 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team 鈥 all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

91 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 85

Social Moderation and Workflow Management

88

Social Media Channel Integration Outbound

88

Social Media Channel Integration Inbound

88

Social Post Archival

87

Campaign Execution

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Contextual Analysis

83

Trend Analysis

82

Sentiment Analysis

80

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Ease of Data Integration

87

Quality of Features

86

Ease of IT Administration

85

Ease of Customization

84

Usability and Intuitiveness

84

Business Value Created

83

Availability and Quality of Training

82

Breadth of Features

81

Vendor Support

81

Product Strategy and Rate of Improvement

81

Buffer Reviews

Lucio A.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

automating posts with time is the best

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

buffer has been characterized by having a platform in which we can fully trust our social networks, they have good security, and good technical support, and this is something that most of the competition lacks, it differed by the quality and ease of being able to use the platform, they make it the simplest for the use of anyone with minimal knowledge

What is your favorite aspect of this product?

the best platform to have to manage our social networks like facebook and instagram, we can publish and coordinate when to do it, apart from the fact that it is very easy to learn how to use it, with a suitable device we could easily do the necessary work to be able to publish through Buffer.

What do you dislike most about this product?

For some time now I have noticed a little time difference with respect to my location and at the time of publication, the difference has a difference of about 20-25 minutes. The same is not something serious but if you have to take it into account, it could annoy someone who acquires the service. I would like to change the aesthetics of the site a little

What recommendations would you give to someone considering this product?

People who have asked me how to run a social network usually tell them that buffer does a good job, of great quality and if we don't like it we could perfectly unsubscribe, the truth is I don't think you'll regret buying the service, it's one of the main ones worldwide and it would be very wise to give it an opportunity to use at least

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Hamilton T.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

"Excellent tool at a great price."

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

This software is distinct from others in that its free edition provides sufficient functionality for novice and casual users.

What is your favorite aspect of this product?

The management tool was excellent in its performance. Very simple to schedule over a variety of channels all at the same time. My experience with Analyze provided me with the most value for the money I've ever spent on analytics.

What do you dislike most about this product?

Aside from that, Buffer was solely useful for managing and analyzing social media accounts. Not a thing existed to handle things like email, advertising budget monitoring, search engine optimization, etc. If it had been a comprehensive program, my group might have been able to maintain buffer.

What recommendations would you give to someone considering this product?

This tool comes highly recommended by me due to the fact that it is very simple to set up, very simple to operate, and excellent for arranging what you want to tweet and when you want to tweet it. Additionally wonderful for use on several other social networking sites.

Pros

  • Enables Productivity
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Michael M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

We utilized Buffer to schedule and analyze posting

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

If you have many social media accounts and want to manage them easily from one area, Buffer is an excellent tool to use. Constant post failures, rudimentary analytics, and an inability to do anything beyond post simple images and links may add up quickly.

What is your favorite aspect of this product?

The setup process, account linking, minimal learning curve, and user-friendliness of the site all contributed to a seamless experience. I would have used it more often if it hadn't failed to post without me knowing why. As I understand it, this would be helpful for businesses that have regular posting times and post types, but it wouldn't be as useful for those who need more nuanced data or have posts that are frequently formatted differently.

What do you dislike most about this product?

There were a lot of failed postings, which could have been caused by the social media site itself, but there were instances when it was simpler to post by hand than to troubleshoot. The capabilities in analytics were subpar. They provided only a brief summary and no in-depth analysis. The suggested posting times, etc., could be more in sync with Facebook's algorithm.

What recommendations would you give to someone considering this product?

We made advantage of Buffer to prearrange our Twitter and Facebook updates. We were able to schedule content in advance for non-business hours, upcoming events, and major company announcements. With its straightforward layout, you can easily discover what's scheduled for release. In almost all cases, this went live without a hitch.

Pros

  • Enables Productivity
  • Efficient Service
  • Friendly Negotiation
  • Security Protects

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