
What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team 鈥 all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Buffer Reviews
Sebastian P.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Polished but being threatened.
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has been around for a long time so with that comes brand recognition however it has been slow to adopt many niches features other similar and younger software are doing leaving it very sparse on standing apart.
What is your favorite aspect of this product?
My favorite aspect of buffer would have to be longevity. Even if it's not on the cutting edge, it has been around for a long time and you know if you integrate buffer there's a low chance you will have to switch due to the company going out of business any time soon.
What do you dislike most about this product?
Buffer has been slow to adopt many features such as a wider breadth of support for newer social media platforms as well as a lack of deeper integration with them and existing networks. Buffer feels very "on-the-surface" compared to some of its direct competitors.
What recommendations would you give to someone considering this product?
Buffer is a good choice for anyone and it can likely get what you need done but the SMM space is so saturated right now you would benefit most from really doing a trial with the top players and seeing if the features offered will be able to handle your roadmap.
Pros
- Saves Time
- Respectful
- Altruistic
- Generous Negotitation
Cons
- Slower Product Innovation
- Less Productive
- Commodity Features
Gerald C.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Buffer Low-priced and simple to operate
Likeliness to Recommend
What differentiates Buffer from other similar products?
If you want to manage and schedule your social media postings, Buffer is the best solution out there. A wide variety of platforms may be simultaneously scheduled and published thanks to the user-friendly interface. Insights about post performance and interaction may be gleaned from the given analytics, which are also quite helpful. When it comes to simplifying one's social media management, Buffer is a fantastic option for both organizations and individuals.
What is your favorite aspect of this product?
After much searching, I found that Buffer offered the best combination of features and affordability. Customer service is prompt and useful. The interface is intuitive and straightforward. Having used a number of other social media planning tools, I can say with confidence that Buffer provides an excellent service for individuals and companies of any size.
What do you dislike most about this product?
Buffer has received little criticism, if any. The only things I can say in its favor are positive. But if I had to criticize it, I would say that I would like it if it were free, but I know that's asking too much. At the time of Buffer's inception, I was an early user.
What recommendations would you give to someone considering this product?
In my opinion, Buffer is an excellent time management tool for everyone. Because of my experience with it, I can say that it is very useful for medium- to small-sized businesses. You may use it to keep track of your appointments in one convenient location. It's not as over the top as some of the others, but there are premium versions with extra features. They're unnecessary for most startups. They're great to have if you can swing it, but they're not essential.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Jisa J.
- Role: Public Sector
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Feb 2023
All-in-one social management app
Likeliness to Recommend
What differentiates Buffer from other similar products?
Simple publishing, a straightforward user interface, and ease of use Excellent integration skills (can be used with canvas zippier, WordPress, and a tone of content sources). Also, it provides simple access to gifs and emoji for your postings and has an excellent free plan if you only need to post the very minimum. Platforms for scheduling out content are simple to set up and connect鈥攕imple onboarding procedure with few emails for follow-up.
What is your favorite aspect of this product?
Pablo, another picture tool from Buffer, makes it simple to extract photos, add text if necessary, and upload them for use in social media postings. There are always new features being introduced. For instance, it was possible to publish Instagram stories. One of the less expensive tools for tracking and scheduling social media posts is Buffer. I appreciate how simple it is to connect my many social media accounts and schedule articles in advance. Also, it makes posting to all my social media platforms simple.
What do you dislike most about this product?
The entire time I've utilized this site, I've found ways to get around the restrictions of the free plan. If you are not paying, you are limited to having 10 posts in the queue. It's annoying but reasonable. The Instagram uploads are what bothers me the most about Buffer. The need to download various sizes and re-upload fresh measures for every platform is annoying.
What recommendations would you give to someone considering this product?
Several accounts can be quickly scheduled for social media posts with a few clicks. Extremely adaptable and straightforward to use. Over the years, I've used a lot of different social media scheduling apps, but I keep returning to Buffer. Although I did use the free version for many years, paying for a service that enables managing all of your social media accounts from one location as your business and online presence expand is better.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing