
What is Automate?
Boost your productivity with cost-effective, easy-to-use automation software that transforms virtually any business or IT process and brings together the applications that keep your business running. Automate offers scalable automation capabilities whether you need an RPA solution for one department or an enterprise-wide Center of Excellence (CoE) initiative鈥擜utomate is built for the needs of any organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
78 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Automate?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Process Discovery
Automation Orchestration
Cloud Hosting
Code-Free Programming
Role-Based Access
Unsupervised Launch
Distributed Work
Out of the box integration
Central Deployment
Concurrent Work
User Libraries
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Ease of Implementation
Ease of Customization
Usability and Intuitiveness
Breadth of Features
Vendor Support
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Automate Screenshots
Automate Downloads
Automate Videos
Automated Loan Processing
Automate User Provisioning
Automate Overview
Carter Bank & Trust Achieves High ROI with Automate
Automate Recorder

new task
task builder
calendar
reports
workflow designer
Automate Reviews
Kimberly E.
- Role: Information Technology
- Industry: Insurance
- Involvement: IT Leader or Manager
Submitted Jun 2023
Excellent product, easy means of automation.
Likeliness to Recommend
What differentiates Automate from other similar products?
Ease of use and relevant features.
What is your favorite aspect of this product?
Great wiki widget for creating documentation
What do you dislike most about this product?
No active dislikes
What recommendations would you give to someone considering this product?
Check it out if you have a lot of manual jobs that require monitoring and/or if your shop lacks documentation of processes and procedures. This tool is great for both.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity

Margaret T.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Mar 2025
Unlocking Automation Potential with Fortra
Likeliness to Recommend
What differentiates Automate from other similar products?
Its functionality mainly focuses on secure automation by aligning itself with all types of sectors such as healthcare, finance, government use, and many other departments where compliance and data handling remain at top priority. Its well-design architecture makes it suitable for all levels of enterprises.
What is your favorite aspect of this product?
Talking about its step recorder helps a lot by speeding up the process of bot formation by recording the performance of the users. In this way, we can implement automation without taking out a separate time for writing scripts manually thus saving our precious time. It helps streamline our workflow instantly by simply having a recording of users鈥 actions. Such functioning makes the process of automation quick and intuitive.
What do you dislike most about this product?
There should be more extensive integration choices with external parties. It supports API integration seamlessly but in the case of broader integration, we need extra development efforts. Besides these few areas, I find Fortra鈥檚 automation very viable and advantageous.
What recommendations would you give to someone considering this product?
Before implementing it for your official use, research the use of your organization for its better configuration. Take full understanding of its training resources to ensure the compatibility of your team with this software. By following these considerations, you can successfully implement it.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Effective Service

Harsh S.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
Easy to use, but a bit pricey
Likeliness to Recommend
What differentiates Automate from other similar products?
It is different because it is more reliable and user friendly than others.
What is your favorite aspect of this product?
Fortra's Automate provides differentiated or unique product features or vendor capabilities.
What do you dislike most about this product?
It is a bit costly than the other options available.
What recommendations would you give to someone considering this product?
I would surely recommend everyone to use this product atleast once and I will grade it 9 out of 10.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Inspires Innovation