What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they鈥檙e at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want 鈥� through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Murathee K.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Perfect Email Marketing Solution For Business
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is not only good in email marketing but also makes but also makea marketing automation easy.
What is your favorite aspect of this product?
I like that Adobe Campaign is multi-purpose. The software easily integrate with other Adobe tools. Like most Adobe solutions, it's easy to use and affordable. It pushes email marketing campaigns/strategies to a whole new level
What do you dislike most about this product?
Adobe Campaign is just flawless
What recommendations would you give to someone considering this product?
This software is the best I have used when it comes to email marketing and marketing automation. It's affordable and scalable and therefore ideal for most businesses
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Skylar C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
They provide us with real-time results
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign helps us to connect with our recipients through our every email by using their interactive elements like polls and surveys. They have advanced email automation that helps us to automate workflows and drip series to deliver targeted and consistent messages.
What is your favorite aspect of this product?
Adobe Campaign has pre-designed emails which are really eye-catching and helpful enabling us to design beautiful and sophisticated emails. It also helps us to send automated responses to various emails thus saving our time which we can invest in some other project. They provide us with real-time results of our campaigns.
What do you dislike most about this product?
They need to add more customization options, especially for the footer. Sometimes their system suddenly slows down which lags so they need to improve their system. They need to add a feature that enables us to build complex nurture campaigns as they lack this feature.
What recommendations would you give to someone considering this product?
Adobe Campaign has simplified email automation which is easy to build and use and makes it highly recommended. Also, the integration becomes easy with their CRM.
Pros
- Reliable
- Trustworthy
- Effective Service
- Inspires Innovation
Akina E.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Apr 2022
Content Marketing Platform for advanced campaigns
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It is commonly known for its best truly advertising campaigns on the lookout. We can change the web, email, and cell phone insight of each customer by customized campaigns across the entire organization. The customization on various channels for various customers is easy, and the work process and altering are truly conceivable. It likewise provides us with the choice of a customizable dashboard to customize according to our longing, and every one of the elements will be at our fingertips.
What is your favorite aspect of this product?
One of the most outstanding substances promoting programming that gives you to customize computerized advertising campaigns. Moreover, it has an assortment of important and pragmatic tools that make the general experience excellent. Also, the user interface is straightforward and work on it.
What do you dislike most about this product?
The tools are very little used and have no spring-up data for better agreement; additionally, the customer support arrangement of Adobe is drawn out and not produced too which makes leaves the customer powerless.
What recommendations would you give to someone considering this product?
Adobe Campaign is the best happy promoting software that shares a basic and simple method for understanding. It is a User agreeable Interface. It permits you to customize campaigns totally and keeps a record of each different activity performed. It is astoundingly proficient and gives common-sense capacities.
Pros
- Reliable
- Saves Time
- Respectful
- Client's Interest First
