
What is AB Tasty?
AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
3
Since last award
95 Plan to Renew
2
Since last award
74 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+77 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AB Tasty?
Pros
- Efficient Service
- Inspires Innovation
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Split URL Testing
Traffic Allocation Control
Visual Editor
Goal Tracking and Conversion Definition
Multivariate Testing
Landing Page & Web Form Testing
Personalization/Audience Targeting
Split Testing
Integrations
Analytics and Reporting
No-Code/Low-Code Test 91制片厂ing
Vendor Capability Ratings
Ease of Implementation
Vendor Support
Availability and Quality of Training
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Quality of Features
Ease of Data Integration
Breadth of Features
Ease of IT Administration
AB Tasty Reviews

Aurelien M.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2023
In the toolbox of your marketing strategy?
Likeliness to Recommend
What differentiates AB Tasty from other similar products?
The ability to test personalized digital marketing strategies
What is your favorite aspect of this product?
The user experience
What do you dislike most about this product?
Manual tasks if any remaining
What recommendations would you give to someone considering this product?
To give it a shot, always keep ROI in mind. Digital innovations are here to improve the bottom line of any business...
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
- Under Delivered

Patrick B.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2023
a good, more affordable tool for basic ab testing
Likeliness to Recommend
What differentiates AB Tasty from other similar products?
Not very different. Mostly a matter of cost and their pricing structure
What is your favorite aspect of this product?
Visual Editor (easy to use)
What do you dislike most about this product?
Somewhat clunky with the code editor. If you edit the html of a field for example it could break the form if you don鈥檛 know what you鈥檙e doing from a coding perspective
What recommendations would you give to someone considering this product?
Make sure you have a developer with some bandwidth to help if your tests are more than just text/color changes
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Less Effective Service
- Wastes Time