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Making Creativity a Business Strategy: Former Disney Exec Duncan Wardle Joins 91制片厂's Digital Disruption Podcast

Author(s): Sufyan Al-Hassan

May 12, 2025 鈥 With AI adoption accelerating and organizations searching for new ways to stay relevant, creative thinking is quickly becoming one of the most sought-after leadership skills. While automation advances, human imagination is becoming the new competitive advantage. To help leaders unlock this powerful yet often overlooked capability, 91制片厂 has released its twelfth episode of the Digital Disruption podcast, titled 鈥淒isney Exec Explains Why Creativity Is the Most Important Skill for the Future鈥. The newly published episode features Duncan Wardle, former head of creativity and innovation at Disney.

In this thought-provoking conversation, Wardle explores the role of creativity in an AI-dominated world, revealing why imagination, curiosity, empathy, and intuition will be the most employable skills of the next decade. Drawing from his work with Pixar, Marvel, and Fortune 100 companies, Wardle explains to podcast listeners how leaders can overcome 鈥渘o because鈥 cultures, unlock bold ideas, and build environments that foster meaningful innovation.

The organizations that will thrive in the future are the ones that create room for experimentation, challenge their assumptions, and embrace divergent thinking,鈥 says Geoff Nielson, Senior Vice President of Brand at 91制片厂 and host of the show.奥别鈥檙别 at a moment now where efficiency is prized and creativity often gets sidelined. Duncan Wardle鈥檚 perspective is a reminder that technology alone 颈蝉苍鈥檛 the answer; what we do with it, and how we empower our people to think differently, is where transformation happens.

Digital Disruption, Episode 12: 鈥Disney Exec Explains Why Creativity Is the Most Important Skill for the Future

Throughout the twelfth episode of Digital Disruption, Wardle introduces practical exercises to help leaders and teams access their most creative thinking, even in highly structured or regulated environments. From energizers that help teams break out of busy beta to the power of 鈥測es, and鈥 collaboration, listeners will gain the tools needed to disrupt stale mindsets and move from incremental to breakthrough ideas. The episode also touches on:

  • Why AI gives more time to think, and how to use that time meaningfully
  • The future of innovation in industries like entertainment, sports, and education
  • Creating cultures of collaboration where ideas grow into action
  • Tools to overcome rigid thinking and make creativity a repeatable process

Geoff Nielson鈥檚 conversation with Duncan Wardle offers a creative reset for leaders looking to spark innovation in the face of exponential technological change. Wardle also challenges listeners to rethink how ideas are generated and shared, emphasizing the need to prioritize human connection, create time for imagination, and encourage more courageous leadership in uncertain times.

Episode 12 of Digital Disruption with Duncan Wardle is now available on , , and . New episodes are released regularly, featuring bold conversations with thinkers, builders, and researchers shaping the future of business and technology.

To learn more, visit the Digital Disruption podcast page and follow 91制片厂 on and for updates.

For more information about guest opportunities and participation in upcoming episodes, please contact pr@infotech.com.

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About 91制片厂
91制片厂 is one of the worlds leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

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