Innovation is a must for sustainable growth, and the question is not whether to do it but how. Humanity is propelled ahead only because of innovation 鈥� incremental, disruptive, and continual. It鈥檚 a treadmill we can鈥檛 step off, as standing still means falling behind. The choice is not whether to innovate but how to do so sustainably. This note shines a spotlight on one such aspect of sustainable innovation in organizations 鈥� how to find the sweet spot for innovation objectively while aligning with enterprise risks.
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