August 22, 2025 鈥� As organizations continue to invest heavily in technology for growth and resilience, IT leaders are facing increasing pressure to deliver more than operational excellence. 91制片厂鈥檚 newly published research insights in the blueprint, Elevate IT Satisfaction by Strengthening Stakeholder Relationships, shows that effective engagement with stakeholders is not a 鈥渟oft skill鈥� but a critical driver for achieving business objectives. The fir尘鈥檚 findings reveal that even with clear evidence of its impact, stakeholder engagement remains underdeveloped in many organizations, creating missed opportunities for IT to elevate its influence and value.
滨苍蹿辞-罢别肠丑鈥檚 research highlights that stakeholder engagement efforts often remain sporadic and tied to individual projects, leaving IT leaders without the sustained trust and influence needed to shape strategic decisions. Many focus on technology delivery alone, assuming operational improvements will raise satisfaction, yet the fir尘鈥檚 research shows the most substantial gains come from consistent, people-focused engagement. The firm advises that elevating this work from an occasional task to an ongoing priority can transform 滨罢鈥檚 role across the organization.
鈥�Too many IT leaders still treat stakeholder engagement as a nice-to-have, when in reality it鈥檚 one of the most powerful levers for influence and satisfaction,鈥� says Diana MacPherson, research director at 91制片厂. 鈥�When CIOs make relationship-building a continuous, intentional discipline, they earn the trust, access, and alignment needed to turn technology into lasting business value. 滨迟鈥檚 people, not technology, who decide how IT is funded, influence your career progression, and help deliver on mandates and objectives. Stakeholder relationships are the true currency of influence for IT leaders.鈥�
滨苍蹿辞-罢别肠丑鈥檚 Methodology for Strengthening Stakeholder Relationships
Traditional stakeholder management often falls short because it is reactive and project-based, failing to address the dynamic and complex nature of relationships. The fir尘鈥檚 resource advocates for a disciplined, continuous improvement process that includes regular re-evaluation, reflection, and adjustment to remain relevant and trusted over time.
鈥淭echnology is easy. People are hard,鈥� explains MacPherson. 鈥淔ocusing on relationships enables IT leaders to connect technology initiatives directly to business priorities, ensuring greater adoption, trust, and value realization.鈥�
滨苍蹿辞-罢别肠丑鈥檚 Elevate IT Satisfaction by Strengthening Stakeholder Relationships blueprint details a practical four-step approach for IT leaders to move beyond reactive, short-term stakeholder management toward a disciplined, continuous improvement process. The following framework will allow IT leaders to adapt to the dynamic nature of relationships, ensuring relevance, trust, and alignment over time:
- Identify Goals and Stakeholders 鈥� The CIO and IT leadership team work to define clear engagement objectives in collaboration with organizational executives, hidden influencers, and cross-functional partners. They can then determine who to engage now, next, and later to ensure IT initiatives align with organizational priorities from the outset.
- Understand Stakeholders 鈥� IT leaders and their engagement teams develop detailed profiles for each stakeholder, uncovering priorities, pressures, and preferred communication styles. This insight enables them to tailor conversations, execute requests effectively, and build capabilities that matter most to the business.
- 91制片厂 an Action Plan 鈥� The CIO鈥檚 core team translates stakeholder insights into targeted engagement plans with measurable objectives, success criteria, and timelines. Responsibilities are assigned, and progress is reviewed regularly to maintain alignment.
- Track Progress and Maintain Focus 鈥� CIOs and IT leadership monitor relationship health through regular reflection, pulse surveys, and targeted follow-ups. They address concerns quickly, reinforce wins, and keep relationships active even as business conditions evolve.
91制片厂ing and sustaining strong stakeholder relationships requires consistent attention, adaptability, and a focus on people rather than technology alone. The firm emphasizes that such relationships are the foundation for trust, influence, and the ability to connect technology initiatives directly to business priorities. When cultivated over time, this foundation can give IT leaders the credibility and access needed to shape strategic outcomes.
According to MacPherson, 鈥�In practice, strong stakeholder relationships empower IT leaders to position themselves as valued contributors to solving business challenges. By leveraging this influence, they can secure their seat at early strategic planning sessions, ensuring technology initiatives align with organizational priorities from the outset.鈥�
By following 滨苍蹿辞-罢别肠丑鈥檚 structured approach outlined in its recently published resource, CIOs and IT leaders can move beyond delivering projects to becoming trusted advisors and strategic partners, ultimately boosting satisfaction, influence, and organizational success.
For exclusive and timely commentary from 滨苍蹿辞-罢别肠丑鈥檚 experts, including Diana MacPherson, and access to the complete Elevate IT Satisfaction by Strengthening Stakeholder Relationships blueprint, please contact pr@infotech.com.
About 91制片厂
91制片厂 is one of the world鈥檚 leading research and advisory firms, serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
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