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Applications

Empower Solution Delivery With the Right CoP, CoE, and C4E Model

Companies want to foster collaboration and knowledge sharing. How to approach it will depend on the specific purpose or project.

Applications Priorities 2024 Report

Executives are continuously looking for innovative ways to satisfy their strategic objectives with applications tools, technologies, and practices. Carefully craft these...

Applications Priorities 2024

Executives are continuously looking for innovative ways to satisfy their strategic objectives with applications tools, technologies, and practices. Carefully craft these...

Prepare for Your First Jump Into AI for Marketing and Sales by Minimizing Risk

Should B2B technology companies change their timelines for the use of AI in marketing, sales, and customer success?

Conversational AI: The Future of Customer Experience, Sales, and Marketing

A novel method to interact with customers that is human-like, customizes experiences for many, and improves sales and marketing efficiency.

Hire Your Marketing Dream Team Storyboard

A two-step methodology to document the company's marketing needs and capabilities, identify skills gaps, set up a strategic team structure, and begin the recruitment...

Hire Your Marketing Dream Team

For small and medium-sized companies, it's essential to build a high-performance marketing team and align recruitment decisions with the company's specific needs. Having...
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Rationalize Your Application Portfolio Tool

Use this tool to store application information, execute rationalization, and build a roadmap of your applications.

Rationalize Your Application Portfolio Playbook

Use this template to build your application portfolio management playbook.

Rationalize Your Application Portfolio – Phases 1-4

Rationalize Your Application Portfolio establishes a program and record of applications used in your organization, an assessment of how well they are supporting their core...
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