Public Cloud Services Market Trends and Buyer鈥檚 Guide

The cloud hype has continued unabated for almost a decade.
You likely have encountered pressure to migrate to cloud services from within your organization.
Key IT vendors, particularly Microsoft, are also pitching a cloud future for your IT infrastructure.

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Critical Insight

Amazon Web Services (AWS) continues to lead the market in terms of number of customers, number of services, geographic reach, and sheer amount of data center space. Microsoft, Google, and IBM have been aggressive competitors.
Microsoft, in particular, has been fast growing second to AWS as Microsoft has embarked on its 鈥淐loud First/Mobile First鈥� strategic pivot. Microsoft has had strong uptake in the enterprise and is closing the gap.
Higher levels of abstraction will be increasingly important. Traditional IaaS providers metered access to virtualized processing, storage, and network units. But higher levels of infrastructure abstraction, such as container services and 鈥渟erverless鈥� computing, are growing in adoption.

Impact and Result

Software development should take the lead. If you have any kind of development effort, any selection of cloud service should start with application development needs (specifically enabling a quicker time to value). It isn鈥檛 as simple as, 鈥淎ll things being equal, which IaaS provider is better?鈥� All things are not equal.
Gauge the Microsoft Effect on you. Microsoft鈥檚 pivot into cloud will have a huge impact or none at all depending on your current relationship with Redmond. A fully 鈥淢icrosoft Shop鈥� will likely find the choice of Azure a no-brainer.
Make the connection. In an increasingly hybrid environment, how you connect your on-premises data center, or private cloud, to the public cloud is a critical consideration.

Public Cloud Services Market Trends and Buyer鈥檚 Guide 91制片厂 & Tools

1. Understand developments and trends in public cloud services

Look to selecting a service that matches your overall cloud migration strategy.

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